Executive SummaryKiller AppThe concept of killer app is changing people perspective of performing a task. Whether it is mobile banking or a music app, "killer app" is revolutionizing the way we think. Killer applications are game changers. The name itself has the opportunity to reinvent people's way to thinking, doing or creating.We will be analyzing the idea of Pandora and how the application is a useful resource for music to consumers. Pandora has capitalized on its success through personalized music streaming service. The music app utilized the concept of bringing a variety of music for free. Pandora went through the diffusion process. Through the first process, users have the opportunity to reject or adopt this innovation (free music with ads). A downside to Pandora is it advertisement. Ad popups can be a hindrance to Pandora users. It can deter users but the option to customized playlists as opposed to its competitors makes success there. Users also are provided the opportunity to opt in for to ad-free listening for an amount.Pandora offers its listeners multiple uses from it service. Whether the user is just in the car on a road trip, want to discover new music, don't want to buy CD's or a social setting, the options really are open to the user. Even a DJ could find the good use of Pandora to help his music library and follow music trends. However, what proves to be very beneficial to users, anyone listening and the application itself, means bad new for the competition and anyone in the music streaming industry.Killer apps will be an essential game changer in the near future. It can be the one that alternated future endeavors. The concept of killer app has the capability to soar as killer app becomes relevant in the coming years.