A strategy that we believe Walmart should continue to use to maintain a sustained competitive advantage is to keep strengthening their branding for what Walmart refers to as its Everyday Low Price. This aspect of Walmart's branding has always been one of the key components to their success. If the company can continue to be an industry leader with regard to pricing, their workforce and their customers will benefit. By continuing to strengthen their corporate branding, they will in turn strengthen their employment branding, which will enable the HR and Recruiting Teams to attract, hire and retain a strong workforce.
Another strategy that Walmart needs to focus on to retain their status with customers is to provide top-notch customer service. All retail conglomerates virtually sell the same products; however, it's the excellence of the company's employees that keep the consumers coming back. If a customer is treated exceptionally well when doing business with you, then it's the cheapest form of advertising for the brand. In order to excel in having stellar customer experience, Walmart would need to consider the dedication of customer service not only to the customer, but to every employee, ensuring immediate response, going above and beyond what is asked or needed, and ensure that consum...
