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It is the current market leader for commercial bitmap and image manipulation, and is the flagship product of Adobe Systems. It has been described as "an industry standard for graphics professionals" and was one of the early "killer applications" on Macintosh. Photoshop has strong ties with other Adobe software for media editing, animation, and authoring. Files in Photoshop's native format, .PSD, can be exported to and from Adobe ImageReady, Adobe Illustrator, Adobe Premiere Pro, After Effects, and Adobe Encore DVD to make professional standard DVDs and provide non-linear editing and special effects services, such as backgrounds, textures, and so on, for television, film, and the Web. For example, Photoshop CS broadly supports making menus and buttons for DVDs. For .PSD files exported as a menu or button, it only needs to have layers, nested in layer sets with a cuing format, and Adobe Encore DVD reads them as buttons or menus. Photoshop can utilize the color models RGB, lab, CMYK, grayscale, binary bitmap, and duotone. Photoshop has the ability to read and write raster and vector image formats such as: .EPS, .PNG, .GIF, .JPEG, Fireworks, etc. It also has several native file formats:   [edit]