We've covered Flat World Knowledge and its effort to provide low cost, open source textbooks to college students before. In the U.S., textbooks are an $8 billion market, and students often take the brunt of the costs. California Governor Arnold Schwarzenegger has pushed aggressively for a move to open source textbooks to help with the state's budget crisis, but previous attempts to make open source textbooks popular haven't gone far for several reasons, including failure to include appropriate content.
Now, though, there are some signs that Flat World Knowledge's effort is paying off. Wired reports that more than 40,000 college students at more than 400 colleges will use digital, DRM-free textbooks from the company as the school year starts in a matter of days, and that's up from 1,000 in 30 colleges in the Spring.
"Flat World has a pricing scheme that starts at zero for online access via a browser and $20 for a PDF, which they believe will be the most popular format. Printed versions of their textbooks cost up to $60."
$60 may seem like a steep price for a printed textbook, but that's a maximum price, and many students pay up to $100 for printed textbooks. ZDNet's Dana Blankenhorn did an interesting interview with Flat World co-founder Eric Frank late last year. There, he made the point that Flat World's business model, featuring lots of downloads and automation, allows it to charge low prices for open source textbooks, but still reward qualified authors with financial incentives. That seems key to any successful effort to make open source textbooks successful, and hasn't been emphasized in previous business models.
In a post today, Blankenhorn also points out that "Flat World is being followed into the market by a host of competitors, like Chegg and BookRenter." That should help keep this growing market competitive.
Kudos to Flat World Knowledge for showing that an open source textbook model can work--and work in higher education. Colleges and students aren't the only potential beneficiaries from low cost, open source textbooks. As we reported here, California currently spends more than $400 million per year for K-12 classes alone on textbooks from traditional providers. Those costs could fall dramatically with open source textbooks. The key, though, is that the books pass muster with educational administrators, who have blasted the content found in many previous open source textbooks. In the world of open source, and outside it, you have to have a quality product.