
A few corporations have ventured into the uncharted territory of user submitted ads and promotions -- GM gave it a try a few years back, and Microsoft recently encouraged users to submit videos based on its "I'm a PC" campaign. There is an inherent danger to this advertising approach, of course, but the Linux Foundation is confident that its "I'm Linux" contest promotion has a major advantage due to the operating system's focus on community and collaboration.
The Linux Foundation will showcase submissions on the Linux Foundation's video site and at the 2009 Linux Foundation Collaboration Summit. The contest is open for submissions between January 26th and March 15th 2009, and though the winning video will be determined by a panel of judges appointed by the Foundation, community votes logged on the Foundation's video site will play a role in selection.
The winner will receive airfare to Narita, Japan, and three nights accommodations for the Linux Foundation Japan Symposium in October. The Foundation allows group submissions, but indicates that only one individual (by default, the person submitting the video) is eligible to win. The contest is open to anyone over the age of 18, and though multiple unique entries are welcome, they must comply with the Linux Foundation's terms of use.
Despite the "I'm Linux" name, the Foundation is clear that submissions needn't be parodies of or even reference any existing hardware/software anthropomorphizing ad campaigns. They say while humor is an effective tool, an original, clear statement about why you use Linux and why you'd encourage others to do the same is most important. The submissions should be less than a minute long, but are otherwise freeform. Testimonials, voice-overs on screen captures, big budget mini-DV recordings or low budget webcam productions are all welcome.
The contest officially opens in late January, which gives me some time to figure out how I can demonstrate all of Linux's strengths through stop motion animation. If you're a little more inspired (or just generally less confused) videos can be uploaded now, as long as you've registered on the Linux Foundation's video portal.