Sponsor Post: Carriers Will Make More Money By Abandoning “Walled Gardens”
You know what application environment works the best? The one where consumers can purchase any application and get a great experience across any carrier network. That sounds simple and obvious, but diametrically opposed goals of developers and service providers have traditionally kept this scenario from seamlessly happening. In an attempt to shake up the old way of thinking, Alcatel-Lucent has introduced application enablement, a new, revenue-generating app environment for everyone.
According to Alcatel-Lucent the following norms appease both application content providers (ACPs) and carriers:
- 70/30 revenue share between ACPs and carriers.
- Simple, published rules with limited commercial assessment.
- ACPs get greater control over branding, pricing, and promotion.
- ACPs will pay for network capabilities such as subscriber preferences, location information, and Quality of Service (QoS).
Besides voice, there’s only one application that works across all carriers, and that’s SMS. When an application works across all carriers it can be enormously successful. When there’s competition, “walled gardens” slow down application deployment. Wouldn’t it be great if all data applications worked as seamlessly and ubiquitously as SMS? That’s the goal of the Alcatel-Lucent Open API Service which gives ACPs access to network assets such as location and payment systems. The API forgoes the need to understand each carrier’s nuances (there are plenty) and the need to develop complex technical and business relationships.
Want to get involved? If you’re a developer, visit the Alcatel-Lucent Open API Service developer space. And if you’re a carrier, read “Helping Service Providers Increase Relevance and Revenue with Application Enablement” (PDF).
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