Upgrade MindTouch or the Penguin Gets It
by Lisa Hoover - Dec. 19, 2008Comments (3)- Related Blog Posts
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Penguins are everywhere in the open source community. Linux users display them as avatars, software vendors incorporate them into logos, and live ones even turn up at industry events. Open source collaboration software vendor MindTouch has come up with a way to recognize people's love for the adorable feathered fowl and do something to help protect its population along the way.
Every MindTouch Deki Open Source user that upgrades to either Commercial version (Standard or Enterprise) will have a donation made on their behalf to the World Wildlife Fund (WWF) to save an endangered emperor penguin.
Lest anyone dismiss the idea of saving penguins too quickly, have a look at some facts about these beautiful birds. According to the WWF, the penguin species is particularly vulnerable to the global climate change that is destroying their nesting habitats. They are constantly competing with fishermen for the fish and shrimp they need to survive, and now face battles from predators like rats and dogs that have been newly introduced to their environment and who feed off young penguins or unhatched eggs.
Though MindTouch Deki is a relative newcomer to the collaboration software market, it's quickly gaining recognition as a stable and full-featured cross between a content management system and a wiki. Its desktop suite allows users to publish right from Microsoft Outlook or Word with simple drag-and-drop capabilities. Its also designed to work tightly with many popular enterprise applications like Salesforce and SugarCRM.
MindTouch will handle the donation process for users who choose to upgrade, and new adoptive parents will receive a certificate, picture, stuffed plush penguin, and WWF gift bag. How can you say no to this face?
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