Penguins are everywhere in the open source community. Linux users display them as avatars, software vendors incorporate them into logos, and live ones even turn up at industry events. Open source collaboration software vendor MindTouch has come up with a way to recognize people's love for the adorable feathered fowl and do something to help protect its population along the way.

Every MindTouch Deki Open Source user that upgrades to either Commercial version (Standard or Enterprise) will have a donation made on their behalf to the World Wildlife Fund (WWF) to save an endangered emperor penguin.