Analysing The Marketing Strategy About GM Educational Center - MBA - Assignment

Contents
1. Introduction ........................................................................................................................................ 2
1.1 Current Mission ............................................................................................................................ 2
1.2 SWOT Analysis on G-Link ............................................................................................................. 2
2. New Vision and Mission, Current Strategies ..................................................................................... 3
2.1 New Vision .................................................................................................................................... 3
2.2 New Mission ................................................................................................................................. 3
2.3 Current Strategies ........................................................................................................................ 3
3. Two Years Goals and Proposed Strategies ........................................................................................ 3
3.1 Two Years Goals ........................................................................................................................... 3
3.2 Proposed Strategies ..................................................................................................................... 4
4. Suggestions upon Strategies Implementation .................................................................................. 4
4.1 Open New Computerized Accounting MYOB Classes (Growth Strategy) .................................. 4
4.2 Better location and Better Technology Facilities (Differentiation Strategy) ............................. 4
4.3 Affordable Price (Price-Skimming Strategy) ................................................................................ 4
4.4 50% more Trainees (Acquisition Strategy) .................................................................................. 4
5. New Learning .................................................................................................................................. 5
1. Introduction
Now a day, it is 21century and we titled this era as IT Age (information technology). As we all know,
books and old technologies are replaced by new technology computer and smart phones. And IT
market is standing at the top of global share market. So, I would like to evaluate and analyses a
Computer Training Center, G-Link Computer Center. It was established in 2014 and located at 21st
street and between 80th & 81st Street. It is a partnership Business and they have their own vision and
mission. Currently they are running their business by seven employees have about 50 Trainees. The
following are available classes at G-Link Computer Center -:
 Computer Basic
 Email and Internet
 Photoshop
 Advance Excel
 Programming with Java
 Web Design Basic(Dreamweav...