Brief Overview Of Chiang Mai, Thailand For A Possible Marketing Venture - University Of Delaware - International Marketing - Essay

528 words - 3 pages

Catharine (Katie) Murnane
Chiang Mai, Thailand
Geography
A. Location and Topography
Chiang Mai is the second most populated province in Northern Thailand which is bordered by the countries of Myanmar (Burma) on its left and Laos on its right. It is tucked in a valley surrounded by forested mountains of the Khun Tan Range, whose mountains vary in size yet one, Doi Inthanon, reaches a maximum height of 2,565 meters. The mountain range forms a plethora of rivers, streams, and valleys that encompass the remaining thirty-one percent of Chiang Mai’s square area. The rivers and streams that originate in the North give the rest of Thailand fertile soil to cultivate rice grain in the valleys and plains which is why Thailand is commonly referred to as “rice country”. Chiang Mai is a seasoned traveler’s popular destination because of its misty and mountainous scenery.
B. Climate
Four-hundred and thirty-five miles north of Bangkok, Chiang Mai has a relatively cooler climate than its capital because of the elevated altitude. Throughout the calendar year, the province experiences three major changes in climate that naturally divide into three seasons. Their “winter” season starts in late October and extends to the middle of February. Temperatures are an average of 69 degrees Fahrenheit during this time and humidity is lower than average. Then, the “summer” stretches from the remainder of February through to May in which temperatures are averaged at 86 degrees Fahrenheit. Contrary to our “April showers bring May flowers”, Chiang Mai has an entire “rain” season which lasts from June to early October with average temperatures of 77 degr...

More like Brief Overview Of Chiang Mai, Thailand For A Possible Marketing Venture - University Of Delaware - International Marketing - Essay

International Marketing Essay

547 words - 3 pages ... CASESCase 8-1: Asian Shoe Exports to Europe: The AssignmentOverview: Europe is famous as a source for fine leather goods such as handbags and shoes. Each year, consumers in Europe buy 2.5 billion pairs of shoes. Shoes from China currently account for about one-third of the market; since 2001, when China joined the WTO, Chinese imports have increased tenfold. Imports from Vietnam have doubled in the same period (see Exhibit 8-1). The flood of ...

Mexico In The Path Of Development - International Marketing - Book Report

764 words - 4 pages ... level of productivity. Overall, De La Madrid Cordero promotes and encourages citizen participation to spur Mexico to move forward and achieve global development. By rethinking the competitive advantages and identifying obstacles, it is possible to understand why Mexico’s current government-driven reforms, with the support of their major parties, are the necessary measures to conclude the nation’s transformation in an international ...

International Marketing Plan And Objectives

996 words - 4 pages ... international venture is gathering information on the intended country. The marketing team at Pure-n-Clean has gathered necessary information and developed a mission statement for the venture. The team has also developed objectives for the international marketing plan.Mission StatementThe goal of Pure-n-Clean's entrance into Mexico is to support the company's mission which considers medical knowledge that society's most important source of life is ...

Detailed International Marketing Plan Outline: Part II

1803 words - 8 pages ... detail. The international marketing strategy is outlined with respect to the product, promotional strategy, pricing strategy, and distribution. A marketing budget is designed to incorporate promotions for the air conditioners and deals with all the support needed to implement air conditioners in the market. Implementation and control of the marketing plan is looked at with focus on the timeline and milestones, the monitoring process, and the ...

A Brief Overview Of The Susan Smith Court Case

1070 words - 5 pages ... On the night of October 25, 1994 Susan Smith took the lives of her two sons. Susan Smith committed the most unthinkable act when she broke humanity's most sacred trust, the love of a mother for her children (Crime Library).On November 18, 1994, a hearing was held before Circuit Judge John Hayes at the request of Solicitor Thomas Pope. Pope requested that Susan undergo a psychological examination by an impartial physician to determine whether she ...

Econ 323 Mock Question, Make It Possible For A Review Session - University Of Calgary - Mock Final

2406 words - 10 pages ... with the questions from the assignments. Those would be part of the second type of questions. I included way more questions than the ones that’d appear in the real final. The idea is that you can practice more. 1 International Economics - Econ 323 Mart´ın Alfaro FIRST PART OF THE COURSE [1] About Ricardo Model: for the following subquestions refer to an example with (USA) and (MEX), two goods (manuf. and agric.) and where (USA) has comparative ...

Zara Case Study For Marketing Management Class. - Lakeland University/marketing Management - Essay

1139 words - 5 pages Free ... To: G. Bernard Yevin, CMO From: Joey McNaught Subject: Case 3: Marketing Excellence: ZARA (Pages 552 - 553) Date: April 7, 2019 Background Located in Spain, Zara has been Europe’s leading apparel retailer for a number of years. Their ability to provide consumers with current, high fashion styles at reasonable prices. Zara’s overarching strategy is currently achieving growth through diversification with vertical integrations. This strategy ...

Electronic Sources Of Marketing

3311 words - 14 pages Free ... overseas such as the English Speaking Union (ESU) and International Debate and Education Association (IDEA).Academic: journal articles as well as conference material as well as academic institutes.While some information will be more specific than others all elements will cast light onto the issues within the task of developing the profile of a small educational organisation. It is recognised that the material may be useful for background ...

Marketing – The Ethics Of Emotion From A Can - Thompson Rivers University - BUSN 6011 - Assignment

1747 words - 7 pages ... Assignment 3: Marketing – The Ethics of Emotion from a Can BUSN 6011 Business Ethics & Corporate Social Responsibility - Winter 2018 Dwight Linton - TXXXXXXX Page | 1 Assignment Overview Read Ethics in Action 8.1, “Marketing—The ethics of emotions from a can,” and answer the Think Theory question on page 349. Assignment 3 Question: • In the light of the normative ethical theories discussed in Chapter 3, how can we evaluate the use of the ...

Marketing Of Benetton

1023 words - 5 pages Free ... , seems to have followed rather than preceded the advertising campaign which then became an integral part of Benetton's marketing strategy.Benetton then supported a variety of causes such as SOS Racisme and even organized a worldwide conference in 1996. Their web page had a large collection of news stories on topics such as whale hunting, land mines, ozone layer depletion and North Korean girls being sold.The Benetton ads/campaigns have been ...

Marketing Environment Of Samsung

6148 words - 25 pages ... scheduled dates for each group to present.Students will be assessed individually according to the criteria listed.Use the cover page provided by the lecturer/tutor. (refer Appendix 3)Presenters are required to use visual aids for their presentations, PowerPoint slides must be printed and attached with format of 6-slide in a page. The presentation slides should not more than 6 slides.Group Written Assignment (60%)RequirementsSelect a company in the ...

The Importance Of Marketing And Customer Value, In Reference To T2 - Monash University - Essay

1702 words - 7 pages Free ... Introduction For the majority of marketers across the globe, customer value is pivotal to whether or not they will achieve their company’s promotional objectives. It is important to address both the needs and wants of the consumer, whether it be “functional”, “symbolic”, “experiential” or “cost focused” (Smith & Colgate, 2007) . Many businesses nowadays attend to these factors by marketing themselves in a unique way, in order to engage with ...

Reflection About The Consumer Behaviour - University Of Liverpool/ Marketing - Assignment

1214 words - 5 pages ... meet their own needs and desires (Jin and Hye Kang, 2011). In accordance with the discussion above, cultural norms are changing in China. In this study, we understood the importance of culture on consumer behaviour and made a comparison about the cultural difference between China and UK. Apart from that, we also discussed how to use that information to make marketing strategies for marketers. However, I discovered that culture can transmit from ...

Marketing Plan For Development Of Multi-cultural Calendar

4971 words - 20 pages ... currently only be in the target city. Washington is currently the only base of operations for the first Shades calendar. The unique attribute that Seattle has is its closeness to Vancouver B.C. Vancouver is a very populated city with as much diversity as Seattle. Seattle and Vancouver have a symbiotic relationship where both cities share resources even though they are in two separate countries. It could be said the calendar has international ...

3501 Management With The Marketing Strategy - University Of Birmingham - Assignment

538 words - 3 pages ... after speculation. Then there may be a disadvantage: the value of the asset may be underestimated and lost; the merged company is subject to sovereignty, and the profit is forced to split. At the same time, due to limited autonomy, employees of the merged company may face changes in wages and benefits, compulsory ruling, and financing channels are single, which will lead to the proliferation of merger risks. For example, Amazon bought Whole Foods ...