The marketing mix a company uses is likely to be the same regardless of witch country or region it operates in. Discuss.The marketing mix is an effective tool that businesses use to sell their products. As Chambers and Gray described in the Business Studies: "The marketing mix refers to those elements of a firm's marketing strategy which are designed to meet the needs of its customers."(Chambers &Gray, 2008, p72). Marketing mix is consisted by four elements: product, price, promotion and price. Those "4Ps" influence the market significantly, which may decide success or fail of a company. So, a company should use a suitable marketing mix strategy to extend its market. As to the glo ...view middle of the document...
Government may regulate the minimum price of a products for protect local companies (Rugman & Collinson, 2009). For instance, if a particular type of PC is sold by $1000, local companies cost $700 to produce it, but foreign companies cost $500 to produce it. Then foreign competitors can price the unit at $600 to drive out local companies. So the government decide the minimum price for both local companies and foreign companies all survival in the market (Rugman & Collinson, 2009). Also the market diversity is an important dimension. Obviously, some particular products may be heavily demanded in some regions but not sell good in other regions. As to currency fluctuation, which always add to the cost of production. Those elements often work at the same time. For example, IKEA had to cut benefits for long-term growth in Chinese market when it faced import duties, exchange rate fluctuation and counterpart competition (Grant & Jordan, 2012, p368). "In China some IKEA products sell at prices 70% lower than in other countries and some tables cost less than a Starbuck's latte" (Grant & Jordan, 2012). Variety facts combine, as a result, the international company has to make out different price of a product target different country market.Place not change largely like price or products but it also be influenced by some elements like traffic or how the products be sold belong with countries. Boddy (2008, p.299) define the "place" as a way that "products can be most effectively distributed to the final consumer, either directly or through intermediaries". However, because of the development degree or other facts, countries have their ...
