A very direct and quantifiable use of social media in employee benefits is the network of providers that can be found on various social media outlets. The network of many insurance providers and regulators allows for direct, often open communication between those seeking insurance and have insurance needs (claims, questions, concerns) and those who provide insurances and accommodate those needs. Social media is a commonplace for two-way dialogue, which can make providers more accountable for their presence in these media. Companies can and should respond quickly to claims and questions made on their social media accounts because they are often in the public eye, and people demand answers quickly. Be that as it may, there are many regulatory reasons why insurance companies can not answer certain questions in any public setting. But the availability of rapid response makes a company more attractive to prospective buyers/users and therefore becomes even competitive. This alone propagates a system of communication improvement, and insurance companies can build policies that prioritize answering customers’ needs. Moreover, this act of public acknowledgment of customer needs has led to public pricing advertisements from providers on social networks. This open pricing and competition in the market allows customers/users to not only easily choose plans that fit their needs, but more actively affect the pricing of those plans as well by being active in online social selection of providers. This amount of social interaction between providers and their clie...
