The writers satirize how companies market their products to consumers in the mock press release of " The Onion." To achieve this, " The Onion" uses rhetorical instruments such as hyperbole, comparisons and scientific sounding jargon, which show the reader how companies sell their products to people.
To show the benefits of their products, " The Onion" depicts how companies hyperbolize the benefits and compare their products with others, which help to convince the consumer to buy them. Companies use hyperbole to make their products look even better than they really want. " The Onion" depicts this through customer testimonials, such as the woman who twisted her ankle and couldn't walk at all and could then suddenly walk after seven weeks of using MagnaSoles or the man whose back pain was relieved after using MagnaSoles. Companies also use comparisons to other similar products to emphasize how they believe that their product is the best one available. This was shown in the mock press release when the MagnaSoles website stated that they use crystals to heal dead cells which, according to the authors, are " a process similar to that in which medicine improves people," making their product appear as good as if it were not better than traditional medicine." The Onion" shows ...
