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How is SugarCRMs email campaign module

By Saleem Tuteli - Feb. 27, 2008

I have used Sugar for its contact and leads database extensively and its great! We have a client who is looking at developing an inhouse email campaign app and we are in the process of looking at Sugar to see if its email (mass mailing, newsletter) campaign module is a worthwhile choice.

Any experience with this and how does it compare to the paid services like Campaign Monitor, Constant Contact, Vertical Response, Jangomail, etc.)?


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  1. By Bryce Chechenco on Feb. 28, 2008

    Have used Campaign Monitor and it rocks!! It costs money but it is intuitive, simple to setup/use and a lot of support. Also, the pre-packaged templates are beautiful.


    It gives your mailers a very professional feel and gives you the great usage, conversion data that you can react to.


    SugarCRM on the other hand, is not an email marketing tool - that's just one of its capabilities and not its main focus either. It is "free" but that depends on how you quantify it.


    I wouldn't blindly go with SugarCRM just because it is free - instead - run a very similar campaigns with each tool - maybe split your first couple of campaigns across the 2 services (CM and Sugar) and see the quality of the results - that will help you make a more informed decision on how to move forward.


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  2. By Roger Gillette on Feb. 28, 2008

    If you're already using SugarCRM in your organization then you might want to also look at Salesforce.com - they have some great add-ons (email campaign incl.) + I think they might even allow you to integrate with Campaign Monitor and some of the other services out there.


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  3. By Saleem Tuteli on Feb. 28, 2008

    Thanks guys! this is very useful. I'd also like to see if anyone has successfully used SugarCRM and Campaign Monitor - i.e. used SugarCRM to track leads and registered users and then export that information to Campaign Monitor and collate the info back into Sugar for reporting purposes?


    Sounds complicated but the idea is to leverage the best of both Sugar & Campaign Monitor/Constant Contact in a relatively seamless fashion.


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  4. By Adrian Boerstra on Jan. 08, 2009

    I'm using SugarCRM for email campaigns and it works very well. You can use the email tracker and get details on opened email rates, etc. The fact that it is built in, includes direct target>lead conversion, etc leads me to wonder why someone already using Sugar would want to look elsewhere.

    You can also use SugarCRM's web to lead functionality in combination with the email campaign to direct a potential lead to a web form and the information automatically generages a lead record in the system.


    I expect that some of the other recommendations are from people who haven't used the SugarCRM email campaign capability.

    I have used Constant Contact as well.

    If I had no need for integration with a CRM tool, I would use Constant Contact because there is a lot of additional functionality in SugarCRM which would be irrelevant. But, if I needed a CRM tool, I would use SugarCRM and not take the time to integrate an external tool.


    Hope that helps.


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  5. By James Wallace on Mar. 09, 2009

    The email campaign features of SugarCRM (as of version 5.2) are quite robust. If you're already using the platform, I'd recommend trying things out before going with any paid option.


    If you need a bit of help with your first campaign, I've written up a walkthrough on my blog: http://blog.ffff.ca/2009/03/09/working-with-email-campaigns-in-sugarcrm/


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