
In late December, Mozilla announced the winner of its
Impact Mozilla campaign, which was a far reaching effort to get community members, including new members such as previously uninvolved MBA students, to contribute ideas for how to improve Mozilla's marketing efforts. The winners of the competition were Phani Kumar Vadrevu and Uttam Byragoni of India, for their
Fox For All marketing plan, which, in addition to proposals, includes a number of surprising statistics about usage of the Firefox browser. The Impact Mozilla campaign strikes me as a good idea for many types of open source projects, which often have less-than-ideal marketing surrounding them. Here's a look under the hood of the campaign and the Fox For All plan.