OStatic

When I heard that Funambol was rolling out an open source mobile cloud sync service for mobile VoIP users, I'll be honest -- I wasn't thinking about the open code, or about how much easier it would make contacting people worldwide over a diverse array of devices. I immediately thought of my dad.

He could very well be just like your dad, or mom, or you. He likes gadgets, and if the gadgets beep, flash, or vibrate at a random enough interval to make my mom grind her teeth or clutch her ears, he likes them even more. However, he's got two things working against him -- he's not blessed in the patience department (like my mom, it would seem) and he's got arthritic hands to the point of immobility. As such, his work-issued Blackberry wasn't nearly as useful as his old Palm Pilot when it came to being an electronic memory. It was merely a phone he couldn't dial all that easily.

He was delighted when I showed him Skype, and was flattered when all these young women he didn't know kept calling. The novelty gave way to annoyance when he realized he must know some people on Skype, but finding and connecting with them took patience.

New mVoIP users start with a blank address book, and many mVoIP services can't sync existing contact information from cell phones or other address books. Funambol's mVoIP enables service providers to allow syncing from address books and social networks -- so that an address change made anywhere (say, a contact's Facebook profile or the Funambol web portal) updates all associated devices.

Ah, the open source business model, and the inevitable question that always accompanies its mention -- How can you make money if you give the product away? Then come the raised eyebrows when you mention support and training services. It does work, of course. Any business, whether it makes open or proprietary software products, or noise makers and party hats, needs to diligently think of ways to make its products more useful and appealing to its current -- and potential -- markets.

One of the best ways to do this is to just listen. What are current users (or those who'd like to, but...) asking for? Funambol is no stranger to asking its users how they feel about the business and its services, and seriously considering the feedback that is received. Customer demand is in large part why Funambol now offers hosting services for its commercial Carrier Edition software.

In my inbox yesterday, along with the notes from my mom, forwards from relatives and friends who never really write, and a wide variety of great deals on fake watches, I discovered a press release from Funambol. That in and of itself isn't unusual, but what the open source mobile sync and push solution company was reporting is remarkable on several levels.

Many open source software companies are seeing increases in revenue, stronger migration rates and a general upswing in business thanks to the rather anemic economy. You don't need to write about open source to see this -- it's readily apparent to anyone skimming tech-related headlines. Funambol's announcement certainly mentioned the economy, and gave some truly impressive figures surrounding the project's growth -- but they weren't in relation to undeniably important financial gains. The jaw-dropping growth is happening somewhere that's even more critical in the long-term: the community.

In early October, Lisa wrote about open source mobile push and sync provider Funambol, and its decision to try supporting its services with ad revenue. Lisa felt (and OStatic commenters seemed to agree) that as long as the service was good, and the ads weren't intrusive, it wasn't a bad trade.

Today, Funambol released the results of its user survey regarding its ad funded mobile email service. The survey results echo some of the comments here -- ads that are non-intrusive, relevant, and respect user privacy are acceptable when subsidizing the cost of useful, free applications. It seems targeted ads, paired with the right services, could prove to be a solid market model.

Earlier, Lisa talked about Funambol's addition of non-intrusive advertisements to their myFUNAMBOL portal, at least for a few phone models.Being the somewhat reluctant owner of a new Blackberry, and a Linux user, I had heard of Funambol. I knew it was open source software, and I knew that Funambol was one of a few applications that had reasonable success syncing BlackberryOS, and a few other platforms, with Linux.

MyFUNAMBOL portal has a few hiccups to iron out (it is still in beta), but it seems to be truly useful. The operating system used on the desktop could become a non-issue for most.