
There are some phrases that come up repeatedly, especially in one's professional life: It's all about who you know. I need to put in some face time. Focus on developing your networking skills.
Traditionally these sorts of things were said in relation to attending conferences and conventions -- live and in-person. Now, however, it's more common to meet and collaborate with others online. Meet the social networking services, which, as the name implies, are as much social as work related. Just like face-to-face conventions, social networks unite people to collaborate on and discuss ideas, and, at least occasionally, goof off.
Whether you're using your social networking time for honest to goodness work, or as a diversion cleverly disguised as work, it's good to use it effectively. You'll end up getting your work done faster, or at least pack as much playtime into your day as possible.
Using this time effectively (for whatever reason) is difficult due to the sheer number of networking services. Linux users have a native gem for keeping on top of it all -- Gwibber.