Matt Hartley at Datamation recently suggested promoting open source adoption -- using a very different venue. He suggests mall kiosks as a potentially effective way to spread the word about open source software, and how it can work for the average computer user.
This is a fascinating idea. User groups could reach several different demographics, populations that might never have heard of Linux, never mind understand the joys (and trials) of using it.
It's an idea with real risks, Hartley admits. With realistic expectations, it could also be wildly successful -- even as a business model.