OStatic

Today, I was looking at a couple of interesting news and opinion pieces that made me think of an unfortunate truth that we've written about before: Linux has no marketing. The first piece that got me thinking about this problem was Roger Grimes' post on how the Mac platform is much less frequently targeted by hackers than Windows, because it's much less entrenched. That's even more true for Linux, where users have nowhere near the number of security headaches as Windows users have. The other piece I noticed was this one, which points out that even though the official release of Windows 7--expected to be Microsoft's first hit OS in many years--is three weeks away, it's already running on one in 67 personal computers.

Windows 7 has the potential to close the door on opportunities for Linux-based netbooks, and shut a lot of people out of new opportunities to try open source applications. And yet, I don't doubt that the hackers and crackers will be all over Windows 7, circulating new breeds of malware aimed at it. What if Linux had coordinated marketing behind it, and a targeted advertising campaign made the point that Linux-based netbooks can boot faster and are vastly more secure than Windows netbooks? That just might work, if it weren't a pipe dream.

Ever since netbooks--low priced, ultra-mobile computers with very low price points--became a hot hardware category, with both Linux and Windows versions available, reports have flown around saying that the return rates for Linux netbooks are vastly higher than return rates for Windows machines. Kevin Turner, Microsoft's COO, helped fuel the fire by saying that return rates for Linux netbooks are more than four times higher than return rates for Windows netbooks, here.? I challenge you to find a retailer who wants to sell Linux on these netbooks, because the returns are bad, Turner said.

That position has been challenged a number of times, with the most serious challenges coming from netbook manufacturers. Asus' CEO has said that return rates for Linux netbooks are no higher than they are for Windows systems.?He ought to know, and he's also said that Linux netbooks are quite popular in Europe, where overall open source adoption is high. Now, as The Register reports,?Dell, the number two computer manufacturer in the world, is refuting Turner's position as well.

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Consider Linux for secure online banking. Because it isn't a big target for hackers, and for other reasons, it's an ideal platform.

A Moblin netbook by this fall? The first netbook pre-installed with the Moblin v2 operating system technology may reach market in October--on Asus' Seashell system.

There is a lot of hubbub about Microsoft's upcoming Windows 7 operating system and its prospects on netbooks, which remain a hot-selling hardware category, but what about Linux on netbooks? Asus and others were early to deliver Linux-based netbooks, Dell continues to offer Ubuntu-based systems, and there are new, Linux-based operating systems that may have bright netbook futures.

We've made the point several times?that Linux and open source applications can get a big boost by being successful on lightweight, inexpensive portable systems.? Still, if you go to a retail outlet to shop for a netbook, you rarely see Linux. Why is that, and what prospects does Linux really have on netbooks?

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How much do desktops matter? Jim Zemlin of the Linux Foundation insists they don?t.