First rule of public relations: Don't make an announcement when it's going to be drowned out by competing announcements you can't hope to beat. The Wholesale Applications Community announcement put out yesterday was up against not one, but two mobile announcements guaranteed to steal its thunder: Windows 7 Mobile and the MeeGo announcement from Nokia and Intel.
Setting aside the bad timing, let's look at the actual initiative. What is the Wholesale Applications Community? A major initiative from a gaggle of telecom operators to build an open platform for mobile phone users. It combines 24 operators, including AT&T, NTT, Deutsche Telekom, Orange, and many others, with device manufacturers LG Electronics, Samsung, and Sony Ericsson. The group's mission is to create a wholesale app ecosystem for deployment across all carriers and devices, rather than the fragmented ecosystem that we have now with apps for various phones and carriers.