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Kristin Shoemaker (1)
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Oct-2009 (1)
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exchange server (1)
open-xchange (1)
oxmf (1)
partnerships (1)
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Open-Xchange and SugarCRM Join Forces to Integrate and Share Data

Technology companies negotiate a particularly messy obstacle course from the moment of conception -- jumping hurdles associated with venture capital, fending off and holding their own with fierce (and worthy) competitors, constantly changing and innovating products and services to meet the demands of the customer base. Open source companies have an additional complicating factor -- the business model is mysterious to many potential customers, and competitors (fierce, worthy, or otherwise) are often 800 pound gorillas with names and logos recognizable to CTO, CIO and Luddite alike.

Perhaps the silver lining for open source companies forging onward for larger market share is that they realized early on that adaptability is the norm, that weak points can become strengths if they're recognized and effectively addressed as soon as possible -- and that if a single open source company is unable to wrestle a significant percentage of the marketshare from an 800 pound gorilla, two or three 400 pound free software-touting orangutans can make a real impression.

Maybe my take on Open-Xchange's partnership with SugarCRM is more Animal Planet inspired than that of The VAR Guy, but it's very much in agreement. Open-Xchange has made its open source Exchange Server alternative -- and SugarCRM's open source customer relationship software -- infinitely more useful and appealing by facilitating data sharing between social networks, SugarCRM applications and Open-Xchange address books.