Social networking is so hot right now that many companies have given up trying to block workers from using it and are instead embracing it as a way to keep employees connected. Smart businesses even encourage it as a way to foster collaboration among teams, something that's been addressed often here at OStatic. On top of that, many companies are using social media to interact with customers as part of a larger marketing strategy. In short, there's a whole lot of social networking going on these days.
One issue that's beginning to crop up, however, is a lack of sufficient ways to tie together all the email and contact information people collect as they swing from network to network. You might connect with your boss and his assistant on LinkedIn, your best customers on Facebook, and your development team in a Google Group. That's a lot of contact info to keep track of and searching through an assortment of lists to find the person you're trying to reach is a huge time-sink. If you're dealing with that particular headache on a regular basis, then you're going to love Open-Xchange's the newest version of its open source groupware.
