OStatic

Most website owners, when they're ready to try to extract some money from their sites, turn to a single source such as Google AdSense or one of its competitors. But if you're a site owner, there's a more flexible alternative that's worth a look. Better yet, it's open source from end to end: OpenX.

There are big moves going on at OpenX. Former Yahoo! ad executive Tim Cadogan has joined the company as CEO, and the firm is moving its headquarters from chilly London to sunny L.A. If you haven't followed the OpenX story, it's an open source hosted ad management solution that competes with offerings such as Google's Ad Manager. It serves about 30,000 mostly small- to medium-sized publishers with billions of ads per day. There are good reasons to look into it as an alternative to Google's offerings, and one of those is that Google's acquisition of DoubleClick makes it both a publisher and an ad server, which may worry some clients from the perspective of conflicts.