OStatic

There are big moves going on at OpenX. Former Yahoo! ad executive Tim Cadogan has joined the company as CEO, and the firm is moving its headquarters from chilly London to sunny L.A. If you haven't followed the OpenX story, it's an open source hosted ad management solution that competes with offerings such as Google's Ad Manager. It serves about 30,000 mostly small- to medium-sized publishers with billions of ads per day. There are good reasons to look into it as an alternative to Google's offerings, and one of those is that Google's acquisition of DoubleClick makes it both a publisher and an ad server, which may worry some clients from the perspective of conflicts.