OStatic

OpenX Technologies, an open source advertising community that helps online publishers make money, has just announced a $10.4 million third round of venture funding, bringing total investment in the company to nearly $31 million since mid-2007. The company's technology lets publishers manage a mix of ads from multiple networks across a web site, and competes directly with Google's Ad Manager. Palo Alto-based firm DAG Ventures led the round of financing, and GigaOm has more on OpenX's plans here.?

Most website owners, when they're ready to try to extract some money from their sites, turn to a single source such as Google AdSense or one of its competitors. But if you're a site owner, there's a more flexible alternative that's worth a look. Better yet, it's open source from end to end: OpenX.