OStatic

OpenX Technologies, an open source advertising community that helps online publishers make money, has just announced a $10.4 million third round of venture funding, bringing total investment in the company to nearly $31 million since mid-2007. The company's technology lets publishers manage a mix of ads from multiple networks across a web site, and competes directly with Google's Ad Manager. Palo Alto-based firm DAG Ventures led the round of financing, and GigaOm has more on OpenX's plans here.?

OpenX, the open source ad server for web publishers, is out with some very strong statistics today.? We've written about the company before, and how it lets you manage a mix of ads from multiple networks. While many have questioned how the small? company can compete with Google Ad Manager, there are some signs that it is doing an effective job, and many large sites, including TechCrunch, use OpenX. Here are some thoughts on the company's results.

There are big moves going on at OpenX. Former Yahoo! ad executive Tim Cadogan has joined the company as CEO, and the firm is moving its headquarters from chilly London to sunny L.A. If you haven't followed the OpenX story, it's an open source hosted ad management solution that competes with offerings such as Google's Ad Manager. It serves about 30,000 mostly small- to medium-sized publishers with billions of ads per day. There are good reasons to look into it as an alternative to Google's offerings, and one of those is that Google's acquisition of DoubleClick makes it both a publisher and an ad server, which may worry some clients from the perspective of conflicts.