OStatic

Our sister blog NewTeeVee has an interesting item up today on SpotMixer, which has just secured $9 million of venture financing from some heavy VC hitters. SpotMixer is focused on allowing grassroots production and distribution of video-based online advertisements and viral marketing clips. It's an arm of One True Media, which focuses on combining photos and videos with effects for professional looking results. I knew about SpotMixer early on in its development, and my very first thought about it was that it would work best either as an open source/crowdsourced effort, or with a crowdsourced slice to it. Here's why.