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OpenX Gets $10.4 Million in Funding, Squares Off With Google

OpenX Technologies, an open source advertising community that helps online publishers make money, has just announced a $10.4 million third round of venture funding, bringing total investment in the company to nearly $31 million since mid-2007. The company's technology lets publishers manage a mix of ads from multiple networks across a web site, and competes directly with Google's Ad Manager. Palo Alto-based firm DAG Ventures led the round of financing, and GigaOm has more on OpenX's plans here.?


How to Spend a Big Advertising Budget on Linux

At first I laughed off the idea that Linux needs a $300 million dollar ad campaign, especially after Linux Journal's John Gray concluded that Linux really just needs an informed press corps. I'd wager that Computerworld's Steven J. Vaughn-Nichols agrees, as long as the information campaign extends to the employees of box retail stores.



Furthering Open Source Mobile Apps With Ad Revenue

Open source mobile messaging vendor Funambol plans to add micro-banner ads to its online portal myFUNAMBOL. Calling the ads prominent yet non-intrusive, Funambol representatives say the new advertisements will display in several areas of the email client, including the inbox and message viewing screens. Company CEO Fabrizio Capobianco, says the move will unleash a major revenue opportunity for service providers, portals and mobile operators. What's in it for myFUNAMBOL customers? Plenty.



Serving Ads with OpenX

Most website owners, when they're ready to try to extract some money from their sites, turn to a single source such as Google AdSense or one of its competitors. But if you're a site owner, there's a more flexible alternative that's worth a look. Better yet, it's open source from end to end: OpenX.