Maybe it's not a completely counterintuitive concept that giving away a service can yield new business relationships and profits, but undoubtedly, actually doing so is still a leap of faith. It was a chance that Open-Xchange felt was worth taking when it announced it would be giving away its webmail module to qualifying telecom, non-profit, and educational organizations. Almost three months later, Open-Xchange is seeing that giving a little bit can bring good returns.
Open-Xchange's ongoing Webmail4Free promotion offers a free (in speech and cost) webmail module in exchange for marketing the company's open source groupware and mobility modules to the qualifying organization's users and signing a support agreement. The agreement terms vary depending on the organization's size and scope.
It's working out for Open-Xchange, which is reporting a rosier Q1 than expected, and has seen a number of new partnerships and customers thanks to the promotion.
