
Ever wonder the true cost of your Big Mac Value Meal from McDonald's (besides its effect on your waistline)? Now you can check the carbon footprint of what it cost to create and deliver it to your car window thanks to Sourcemap, an open source Web-based supply chain tracking tool. Once you've found out how your fast food habits impact the environment, use it to calculate the ecological cost of everything from your next business trip to your next family barbeque.
Sourcemap is an inventive and interactive way to understand how the products we buy every day affect our world. Consumers can use it to make purchasing decisions while businesses of all sizes can refer to its mapping capabilities determine the most eco-friendly methods of production and delivery.