OStatic

Today, I was looking at a couple of interesting news and opinion pieces that made me think of an unfortunate truth that we've written about before: Linux has no marketing. The first piece that got me thinking about this problem was Roger Grimes' post on how the Mac platform is much less frequently targeted by hackers than Windows, because it's much less entrenched. That's even more true for Linux, where users have nowhere near the number of security headaches as Windows users have. The other piece I noticed was this one, which points out that even though the official release of Windows 7--expected to be Microsoft's first hit OS in many years--is three weeks away, it's already running on one in 67 personal computers.

Windows 7 has the potential to close the door on opportunities for Linux-based netbooks, and shut a lot of people out of new opportunities to try open source applications. And yet, I don't doubt that the hackers and crackers will be all over Windows 7, circulating new breeds of malware aimed at it. What if Linux had coordinated marketing behind it, and a targeted advertising campaign made the point that Linux-based netbooks can boot faster and are vastly more secure than Windows netbooks? That just might work, if it weren't a pipe dream.

Recently, there's been a lot of noise regarding Linux netbooks -- from how well the devices have sold to the return rates. Sam mentioned in a post that reasonable expectations need to be set for netbooks.

I agree with Sam on this point (which applies to more than netbooks, when it's fully considered). These machines are designed for basic tasks, not to serve as a complete office substitute when traveling.

In the last few days, I've begun to wonder if Linux based netbooks are having to fight another battle -- messages from the media and retailers that seem at odds.