Click a filter below to apply it to results
Seth Godin has some advice to marketeers and businesses that open source proejcts should take to heart as well. Godin writes today about embracing the lifetime value of a customer. Open source projects may not have customers, but it pays to think about the lifetime value of users as well.
Godin writes Instead of comparing what you invest to the benefit you receive from the first bill, the first visit, the first transaction, it's important to not only recognize but embrace the true lifetime value of one more customer.
This post by Dan Kusnetzky highlights one of the things that open source and free software projects have to contend with: Free isn't enough to carry the day.
A key challenge faced by any open source project is getting mindshare. Itﾒs a truism that if decision makers donﾒt know about a product, they wonﾒt consider it. If they donﾒt consider it, theyﾒll select other approaches. There are too many people shouting out their own Xen messages.
