OStatic

The phrase all-in-one always puts me on edge. Perhaps that shouldn't be the case any more -- there are ever increasing numbers of software and hardware products offered in group packages, and most, if not wonderful, deliver what's claimed on the box. But instead, the first association that comes are the old school printer, copier, and fax combinations. They generally did one task well (depending on the manufacturer) and the other features didn't quite live up to even lowered expectations. The manufacturer was a huge factor in which functions worked well. Even with apparently sound off-label fax modems and drivers, printer manufacturers couldn't quite make it all work together. They deal mostly with printers, after all.

Open-Xchange's collaboration with Rack-Soft brings an all-in-one solution that's an actual solution. The partnership combines Open-Xchange's open source groupware with Rack-Soft's telephony products.

While there have been some questionable strategies playing out on Wall Street recently, and the Securities and Exchange Commission continues to scrutinize the legalities of a few high frequency trading techniques, former NYSE chairman William H. Donaldson's statement to New York Times holds true: if an individual investor can't keep up with larger brokerages, it's a major disadvantage.

Marketcetera feels that open source software is an ideal way for smaller brokerages to keep up with -- and perhaps outmaneuver -- their larger competition. Marketcetera CEO Graham Miller sees open source hosted/SaaS (software as a service) trading platforms as having particular potential for investors using high frequency trading methods. And Miller isn't the only one who believes this -- the evidence is vibrantly illustrated by Sky Road LLC's integration of Marketcetera's open source, automated trading platform into its SaaS financial services product line.

Maybe it's not a completely counterintuitive concept that giving away a service can yield new business relationships and profits, but undoubtedly, actually doing so is still a leap of faith. It was a chance that Open-Xchange felt was worth taking when it announced it would be giving away its webmail module to qualifying telecom, non-profit, and educational organizations. Almost three months later, Open-Xchange is seeing that giving a little bit can bring good returns.

Open-Xchange's ongoing Webmail4Free promotion offers a free (in speech and cost) webmail module in exchange for marketing the company's open source groupware and mobility modules to the qualifying organization's users and signing a support agreement. The agreement terms vary depending on the organization's size and scope.

It's working out for Open-Xchange, which is reporting a rosier Q1 than expected, and has seen a number of new partnerships and customers thanks to the promotion.