OStatic

Let's face it, open source software companies and projects have a wide variety of innovative platforms and methods to drum up awareness, business, and interest in development for the projects they create and support. The problem is, it's not always easy to quantify how much interest and awareness (or ultimately, new contributors, users, or customers) result from any specific method.

Social networks are a great way to reach out to people with specific interests and start the chain of word of mouth recommendation. But they just aren't the traditional sort of public relations drives or advertising many organizations are used to. If an organization understands this, there's a lot to gain from social network outreach -- and open source software, a model that works based on input from the wider community, is in a position to benefit even more.

There's just that matter of metrics -- will the push yield good results? Engine Yard, a Ruby on Rails hosting and services provider, found it's well worth the effort.

While there have been some questionable strategies playing out on Wall Street recently, and the Securities and Exchange Commission continues to scrutinize the legalities of a few high frequency trading techniques, former NYSE chairman William H. Donaldson's statement to New York Times holds true: if an individual investor can't keep up with larger brokerages, it's a major disadvantage.

Marketcetera feels that open source software is an ideal way for smaller brokerages to keep up with -- and perhaps outmaneuver -- their larger competition. Marketcetera CEO Graham Miller sees open source hosted/SaaS (software as a service) trading platforms as having particular potential for investors using high frequency trading methods. And Miller isn't the only one who believes this -- the evidence is vibrantly illustrated by Sky Road LLC's integration of Marketcetera's open source, automated trading platform into its SaaS financial services product line.

Open source collaboration software and support provider Open-Xchange announced today that it would offer its webmail module free of charge to qualifying partners. The Webmail4Free promotion is open to companies in the telecommunication industry (web hosting providers and ISPs) as well as non-profit and educational institutions (universities, government agencies, and other organizations granted non-profit status). Additional qualifications and terms depend on the number of accounts required by the interested organization.

While choosing software simply because it's low-cost (or no cost) isn't recommended, and the promotion is (naturally) designed to be a mutually beneficial arrangement, companies and non-profits interested in deploying open source mail, groupware and information management solutions might want to take a closer look at Open-Xchange's offer.

For years, you could tell the hottest open-source projects by the number of programmers on an e-mail list, or by the number of books published. Increasingly, though, the hottest projects are those around whom service-oriented businesses are being formed. Yesterday, Ruby on Rails hosting company Engine Yard received a $15 million series B round from NEA, Amazon, and Benchmark. This follows an earlier $3.5 million round in January of this year.