Seth Godin has some advice to marketeers and businesses that open source proejcts should take to heart as well. Godin writes today about embracing the lifetime value of a customer. Open source projects may not have customers, but it pays to think about the lifetime value of users as well.
Godin writes Instead of comparing what you invest to the benefit you receive from the first bill, the first visit, the first transaction, it's important to not only recognize but embrace the true lifetime value of one more customer.