Maybe it's not a completely counterintuitive concept that giving away a service can yield new business relationships and profits, but undoubtedly, actually doing so is still a leap of faith. It was a chance that Open-Xchange felt was worth taking when it announced it would be giving away its webmail module to qualifying telecom, non-profit, and educational organizations. Almost three months later, Open-Xchange is seeing that giving a little bit can bring good returns.

Open-Xchange's ongoing Webmail4Free promotion offers a free (in speech and cost) webmail module in exchange for marketing the company's open source groupware and mobility modules to the qualifying organization's users and signing a support agreement. The agreement terms vary depending on the organization's size and scope.

It's working out for Open-Xchange, which is reporting a rosier Q1 than expected, and has seen a number of new partnerships and customers thanks to the promotion.

Open source collaboration software and support provider Open-Xchange announced today that it would offer its webmail module free of charge to qualifying partners. The Webmail4Free promotion is open to companies in the telecommunication industry (web hosting providers and ISPs) as well as non-profit and educational institutions (universities, government agencies, and other organizations granted non-profit status). Additional qualifications and terms depend on the number of accounts required by the interested organization.

While choosing software simply because it's low-cost (or no cost) isn't recommended, and the promotion is (naturally) designed to be a mutually beneficial arrangement, companies and non-profits interested in deploying open source mail, groupware and information management solutions might want to take a closer look at Open-Xchange's offer.