Firefox OS-based Chromecast Competitor Will Attract Business Users

by Ostatic Staff - Oct. 03, 2014

Google has has achieved more success than many people thought it would with its Chromecast dongle, which performs many of the tasks that set-top boxes do, but the Chromecast dongle is headed for some competition. And, given the historical competition between the Chrome and Firefox browsers, it's fitting that the dongle that is poised to compete with Chromecast is based on the Firefox OS.

Matchstick, a Silicon Valley startup, is planning to release an HDMI dongle that will compete with Google's Chromecast but runs the Firefox OS and costs $25 instead of $35. What many people don't realize about Matchstick yet is that it will not only let you do things like instantly take video content from your phone to large screen displays, but it will perform useful business tasks. For example, it will let you instantly put business presentations, documents and media found on your phone on a big screen display in a conference room.

At many businesses, large screen displays are common in meeting rooms, and, of course, almost no business users are without mobile phones. Matchstick is not only cheaper than Chromecast, but it will let you put content, documents and apps on a big screen whether you have an iOS device or an Android device. 

The Matchstick team has even coined a unique term to describe how instantly its dongle routes content from a phone to a big display: "Flinging." You don't send your content to the display--you fling it.

Matchstick will reportedly be manufacturing its dongle in volume in 30 to 60 days. I reported on rumors of it months ago, and Mozilla confirmed the news in a blog post, noting the following: "Mozilla is working with Panasonic to develop next generation SmartTVs running Firefox OS, and an HDMI streaming device later this year [will allow] the user to fling content from compatible mobile or Web apps to an HDTV."

All of this provides a good example of how Mozilla's work on Firefox OS is taking the company in new directions.