When it comes to 10 Eyewitness News, their effective commercial broadcasting is designed to portray their vision to extend the general knowledge and deliver the public new information on the latest headlines. Deliberately airing at 5pm each night, when their audience has arrived home, and ready to relax. Ten intentionally aims to target all age demographics that are capable of withholding knowledge which includes, studying students, educated adults and retired seniors, which explicitly appeal through breaking news, local and international as well as human interest stories.
The quality broadcast on April 20th commences at 5pm with a laconic teaser of advertising news briefs: US Qantas plane crash followed by a crash on the M3. Miniscule brief teasers provide salience by proposing the intended headlines which intrigues the audience and lures them in.
The first extremely newsworthy and human-interest story poses a potential death from a plane crash, one from Brisbane. The story is meticulously primarily targeted for all ages in an emotive demographic; those who appeal to the importance of human life being endangered. The discerning depiction of the news story is clear that serves to purposely empower the pilot and the miracle he performed.
It was deliberately scripted to open the broadcast as major incident represented by breaking news, especially as Australian citizens were aboard the plane.
During the lead of the news story, the broadcast commercial layout was pursued. The anchor spoke first about a brief teaser, purposely displaying the story to attract an audience. The anchor is supported by a selectively chose video footage of the devastation which builds empathy and shock to the audience; audience embracing as if they were in that situation. An assortment of experts like the pilot and Aviation analyst were consulted - as a recording- to portray their opinion and express the importance that accentuates the same intentions –to emphasise how dangerous and devastating this disaster was. Furthermore, a vox-pop was added to exploit human interest in the audience; by a recording of a parent of a child and a thankful passenger. The reporter develops the lead and expands on details using informative facts, accompanied by videography and photographical throughout the broadcast -either voiceover or on-screen – again the same message was conveyed how the situations could have easily been affected and indefinitely made the miracle landing a tragedy. The ending sentence portrays into the future, as further investigations are underway to determine the reasoning being the engine failure, it aims to engage another news story based on the crash.
Baring the circumstances, sensationalism is considered an aspect to the development of the news broadcast. This story is highly emotive: Phrases such as “Didn’t know what to expect” verb group; “feared the worst”, “was frantic” how things could potentially be tragic. Although everyone survived being “traumatised” isn’t wished on anyone. “Since passed away” predominately human affection, effect of one passing has. “36 infants” witness frightful occurrence, they haven’t even begun their life yet. These create pathos in the audience. Being subjective as it engages the audience and taps on their personal feelings. “Just released”, “breaking news” highlights the importance and intensifies the situation exhilarating the audience in a subjective manner which engages the audience more. Verb groups; “was approaching”, “was expected”, “was frantic”, “feared the worst”, “was a potential” are some verb groups that position the reader to feel sympathetic and intensifies how things can change in a blink of an eye.
The opening title frame starts the broad cast and projects an ‘professional’ news story, sensationalising and informing audience. The captions “aviation analyst” concludes the interviewee is an important expert which knows more detail than the audience. The phrases said by the AA is objective as facts, due to their livelihood. Clothing worn by news reporter develops the scene and professional state to the broadcast being objective as the uniform established with being a reporter.
Overall this story is highly effective in accomplishing its ambition; the audience is left without posing a different opinion towards the dramatic event and is compelled on the seriousness of the plane crash. Through sequences of climatic visuals, audio and verbal, seemingly dependable expertise and high emotive persuasive language, the audience sensationalism is contrived and subsequently positioned to empathise those in the plane crash.
My second story which is also equally exceptional newsworthy story and drawing human interest, relevance, and in a close proximity which further engages the audience on the story on the M3 crash. The story is deliberately targeted broadly at driver demographics; those who are experienced or inexperienced. The implication is clear – those who don’t pay attention cause devastating destruction. The discerning image of maturity shown through the cause and effect of reckless driving serves to purposely marginalise those who fail to uphold the rules - empowering those who achieve correct actions.
Throughout the lead of the news story I adhered to the construction of the broadcast commercial. The broadcast was opened by the anchor - Porscha Matistic – providing a poignant summary of the basis of the story using the ‘5W1H’, who – drivers and passengers; young children and infants, what- 7 car pile-up, when – 7pm Thursday night, where – M3, Brisbane, how – when he suddenly pounded the breaks, purposely providing the characteristics of the lead statement of the news report, which is handed to the reporter -Jasmin Harrington- who contributes the why – illegal phone use. This follows the generic structure to capture the attention of the audience. Reporter – JH- delivers the stocking with a backed up selectively chosen background of a busy highway to develop the scene; as if I was present. A qualified expert such as a policeman was used in the story – as a recording- to demonstrate the reliability of the broadcast with a licenced opinion he also creates drama and seriousness when he says “it was fortunate everyone got out, in some cases not everyone does” this quote displays the message of the potential human death. The relevance to the audience is included to help them know what not to do. In addition, a vox-pop used again to establish human interest to engage the audience. The specifically chose footage – recorded interview- creates empathy by utilising the infant. the report is predominately – on screen- advertised by small footage which advances and extends the scene. The other proportion the reporter speaks as a – voice over- and documents with video footage – full screen- I specially designed it like this to draw the audience’s attention to the more exhilarating footage. Their messages focus’ on the negative effect of phones while driving and the potential to cause harm to everyone on the road; this being children and infants who have barley begun their life. The ending of the broadcast as well projects to the future with predicting the extent consequences of the driver – Ashley Youd.
Considering the dire of the news broadcast, sensationalism plays an extensive part in the presentation. Even though no one was injured, the seriousness of the situation and the faith you have in everyone behind the wheel couldn’t be stressed enough, subtly implying the potential danger could have been extremely terrible. This implication was enhanced during the entire story with the support of the police interview, the crashes and the damage caused to the cars, and how a small child was smashed forward are only some examples. Examples of emotive phrases such as ‘appalling accidents”, “horrendous experience’, “traumatised”, these form an emotional appeal from the audience in a subjective manner which engages them further. Simply “thankfully no one suffered” clearly indicates the relief of the safety of the drivers, and passenger -children- which reflects on the audience which construct the severity of the emotive language in the story, creating sensationalism. Modality of the degree of charges and cost “he may be facing $260,00” or more, positions the audience as satisfactory of the punishment for his crimes which relieves them in a way that engages them into the news story.
Overall, this story is exceedingly effective in achieving its desired purpose; the audience is left persuaded to oblige to the road rules; the law. Without doubt the audience understand the seriousness and immense potential of what audacious driving can cause. Using a variety of compelling formats -video, audio, verbal-, exceptionally reliable expert testimony and the constant use of vocabulary, highly emotive and persuasive features that enhance the text deeper, the audience expresses sensationalism to an extensive degree, whom are positioned to drive with caution and learn from the mistakes of others to prevent a dire situation and consequence.
