A Case Analysis Of Uber And Its Progress In Exploring The Australian Market Deakin Case Analysis

2435 words - 10 pages

Uber Case analysis
MMM306 - Global Strategy and International Management
Introduction
Founded by Kalanick and Garrett in 2009, the mobile application Uber hopes to be the global provider of the ride-sharing service. Uber drivers use their own cars when providing taxi service and Uber gets certain percentage of the fare. Uber uses an advanced demand algorithm to balance of supply and demand by calculating the cost of transportation based on the availability of drivers. Uber service is available in over 83 countries and over 674 cities worldwide, completing over 2billion rides by 2016 (Uber statistics report, 2017). Uber is a worldwide phenomenon due to the simple and easy to use app, as it connects passengers with drivers almost instantaneously while providing transportation at significantly lower cost than Taxi services.
Question 1
Dynamic Capabilities and industry- based considerations are vital part Uber’s future in taking advantage of its business opportunities and developing its firm’s international expansion strategy. Dynamic capabilities are the firm’s ability to anticipate changes and make changes in strategy, to adjust to changing competitive environment (Eriksson, 2014). Dynamic capabilities can be divided into three main categories, sensing, seizing and transforming capabilities. Porter’s 5 force theory allows us to explore the competitive environment of the firm, to avoid putting the competitive edge at risk and ensure the long-term profitability of products. (Porter 1979). Both these factors must be analysed to understand Uber’s current capabilities as a business and how these characteristics can be improved to expand the business internationally.
Sensing Capabilities
According to Kindström et al. (2013) sensing refers to detecting opportunities through gathering relevant market intelligence. In an industry where the buyer has substantial bargaining power, it is vital that Uber can gather information and detect opportunities early, to maintain their competitive advantage. Uber’s clienteles are sensitive to price variations due to the existence of alternatives and rivals. The number of Uber users that installed Lyft has grown in 2015 from 6% to 10%. (Uber statistics Report, 2017). This highlights the bargaining power of buyers and how it could set a limit on the amount of income Uber receives. Given that customers can freely choose between services, it is crucial that Uber promotes customer loyalty and engagement to retain their customer base.
Uber is identified as having market research capability which is mainly attributed from their mobile app. Uber gathers information through their app, gaining information about their drivers and their customers. “Uber increased the amount of accountability by providing a two- way rating system for passenger and drivers” (Martherne and Jay O’Toole, 2017). From the ratings and feedback provided by their customers, Uber can actively track the likes and dislikes of its customers and can provide this...

Other Essays On A case analysis of Uber and its progress in exploring the Australian Market - Deakin - Case analysis

A Case Study Analysis

1524 words - 7 pages ZAP!!, A Case Study AnalysisZAP!! needs to be zapped. ZAP!! has a problem that will not go away. ZAP!! management has implemented a new manufacturing quality control system and would like full employee participation. However, not all employees (assemblers) participate in the weekly quality control meetings and those who do are reluctant to address the issues or express their views. ZAP!! management does not want to terminate any of the

Analysis Of The Bicycle And Its Role In Society

398 words - 2 pages Not only are Parents responsible for providing food and shelter for their Children, but they should also help them to develop their mental and physical condition. A Bicycle, a vehicle having two wheels one behind the other, influences a child's physical, intellectual and social development. It also can improve the quality of life. Riding a bicycle will provide children with health and other benefits. A bicycle can save them money in gas and also

case study about airbnb and its success in foreign market - managerial economics class - essay

935 words - 4 pages Can Airbnb Make It in China? In July of last year, Uber, the ridesharing company decided to abandon its attempts to crack the Chinese market, merging its Chinese branch with a competitor.[footnoteRef:1] Other internet giants have not fared much better: The Chinese government has blocked access to Facebook, Google and Twitter. But Airbnb, the home-rental giant, is determined to have a go at this market. On March 15th, Airbnb announced that it

Amgen case - Accounting analysis of Amgen case - MBA - analysis

1142 words - 5 pages growth rate from the last two fiscal years. We expect the company to continue to execute on its growth strategies, but do not forecast a blockbuster new product or dramatic decline in sales of any core product. We took the same approach when forecasting assets and project 6.2% growth resulting in $82.4B in total assets.

A Report On Case Study Analysis

2151 words - 9 pages This case study report is requested by Dr xxx, the lecture of managing communications technology in xxx University . The case study comes from course study guide of managing communications technology (2008). This report is due on 05th of May, 2008.1.2Company backgroundTwo companies, Gretham Young (GY) and Jameson Business Systems (JBS) formalized their relationship and became a new company which is named Gretham Jameson Consulting (GJC). The new

The Legal and Ethical Implications of Patients Who Refuse Blood Transfusions - Purdue Northwest - Case Analysis

2449 words - 10 pages Case Analysis: The Legal and Ethical Implications of Patients Who Refuse Blood Transfusions Kristen James May 3, 2018 Nurses all over have long fought with moral encounters in patient care. In fact, in Florence Nightingale's Notes on Nursing, she discussed ethical duties of confidentiality, communication, and the centrality of meeting patients' needs. Correspondingly, nurses nowadays are certain to support the fundamental moral assets

"PQI: Management of Suppliers" Case Analysis - Purchasing and Supply Management - Case Study

666 words - 3 pages suppliers to design tires for its vehicles. They awarded their business based after extensive testing to the highest scoring suppliers under the condition that quality and performance would not decline over the life of the contract. This is a much healthier way of creating competition as it sets both sides up for long term success. Another way in which these companies maintain relationships is by closely monitoring and evaluating suppliers’ performance

The fashion channel case study analysis and recommendation - MBA - case study

619 words - 3 pages increasing number of competitors. These issues can be considered as their weakness. Encouraging a dual targeting strategy of focusing on fashionistas and planners/shoppers to implement in TFC is the best solution to address the problem because it will increase their revenue and rating. In the article “The Fashion Channel” (Stahl, 2007), the Viewer Demographics and Competitor Comparison shows that the largest cluster of customers of TFC is the women

Vail Resorts Case Analysis

7419 words - 30 pages purpose of merging with a major player in the Australian ski market is proliferating the Vail name and the quality that it implies across the globe. This "new" resort will appeal to the higher-income cliental in Australia, but an effort to maintain its current client base will be made. This association with Mount Buller will help to give Vail Resorts an already established customer base. These two intangible assets will provide strong brand loyalty

Zoe's Kitchen - Case Analysis

3641 words - 15 pages clear that John Cassismus has built Zoës Kitchen into a well-positioned company, with an effective strategy well-matched to its market segment of the industry. The focused differentiation strategy largely depends on a buyer segment that seeks special product attributes (i.e. healthier food, lower comparative cost, quick service) and on the company's ability to stand apart from its rivals (Thompson et. al, 153). In its uniqueness, Zoës

ABC company case analysis

549 words - 3 pages why it should do so:The cost of constructing a manufacturing plant is approximately $500 million. If the company decides on the concentrated strategy, then it will need to construct only one plant for manufacturing microprocessors and there will be no need for constructing and operating it in different locations.The total value of world market for this product over the next 10 years is estimated to be between $10 and $15 billion. It seems like

Similar Papers

Potential Impacts Of Uber In Australia Business Communication And Technologies Case Study

1702 words - 7 pages Table of Contents Introduction 2 Background 2 Impacts of Uber 3 Bibliography 4 Appendix A 6 Report on: Research Assignment- UBER Introduction This report serves to assist in the development of a strategy to manage the new player in the taxi industry, “UBER” and determine its place in both the Australian and Queensland economy. Uber is part of a larger movement towards a sharing economy. The report will explain the sharing economy and why

Case Analysis Hr About Cloud Companies And Its Internal Communication City University Of Seattle Case Study

1902 words - 8 pages Livia Tanacova Case analysis Strategic Management of HR 23.02.2018 Company Background International Business Machines, also known as IBM, is multinational technology corporation founded in 1911, in New York. The company was in the past focused on hardware production, however, nowadays it is focused mainly on services. IBM is the only company that can provide a client with cloud and security without subcontractors. The HR issue of IBM ISC in the

The Scaffold Plank Case: An Analysis Of Effectiveness In An Organization Eastern/ Organizational Theory And Design Case Analysis

1859 words - 8 pages Case #4: The Scaffold Plank 1. Story a. John White offered a job to Bob at White Lumbar Company as a trader which involved buying and selling lumbar. Bob received a call from Stan Parrish at Quality Lumbar who said he needed a price and availability of 600 pieces of 3x12 doug fir rough sawn 2 and better grade 16 feet long. Bob gave him the price of $470 per thousand feet and Stan said the firm order would probably be in that afternoon. A half

Case Analysis Hr About Cloud Companies And Its Internal Communication City U Case Analysis

1902 words - 8 pages Livia Tanacova Case analysis Strategic Management of HR 23.02.2018 Company Background International Business Machines, also known as IBM, is multinational technology corporation founded in 1911, in New York. The company was in the past focused on hardware production, however, nowadays it is focused mainly on services. IBM is the only company that can provide a client with cloud and security without subcontractors. The HR issue of IBM ISC in the