A Critical Account And Analysis Of Coca Cola Advertising Campaigns With Snapchat Introduction To Advertising Research Paper

2950 words - 12 pages

Intro to Advertising Practice COM4400 - Assessment 2   000076944
A critical account and analysis of Coca 
Cola advertising Campaigns with 
Snapchat 
There are many ways one can explain what advertising truly is and the power it holds over                                 
societies. In simple terms it can be described as the drawing in of public attention to a situation                                   
or piece of information. Whether the attention drawn is either positive or negative, or the                             
advertisement is paid for or free is all relevant. Advertising is often used to deliver a message                                 
from a company or organisation to a potential consumer or customer hoping to inform them of                               
something beneficial to both parties ​(Study.com, 2017)​. When advertising using a small media                         
platform such as a small local radio channel, prices may be a lot cheaper than using a large                                   
social media platform such as Snapchat. 
Snapchat has shown great significance in advancing society in the new technological era.                         
Instead of browsing websites such as Facebook and reading about ‘new’ ideas and current                           
affairs in the world, Snapchat allows users to utilise the app to share their own original ideas to                                   
whoever they want, whether it be a friend group or on a public account for a large scale of                                     
people to consume and view. This is a great way for creativity to be enhanced and to persuade,                                   
as we can often stop creating and just consume when spending a long period of time on a                                   
social networking site and device. Snapchat is so unique due to its facial recognition dynamic.                             
Users can incorporate their faces into filters with creates a personal feel to the app. There are                                 
many different ways companies or individuals can advertise on Snapchat. Snap Ads,                       
Sponsored Geofilters and Sponsored Lenses are the three main and impactful ways to reach a                             
wide audience ​(Felicitas, 2017)​. In contrast to Facebook and Instagram, Snapchats ads stick                         
truely to their unique theme of transience and temporary. The ads play in between users stories                               
and only play for up to 10 seconds. The advertisements include internal links that viewers can                               
click on or swipe to perform an action such as installing an app, visiting a website, or watching                                   
a video ​(Felicitas, 2017). 
Intro to Advertising Practice COM4400 - Assessment 2   000076944
Coca Cola's advertising spend accounted for nearly 7% in total ​revenue for each year from         ...

Other Essays On A critical account and analysis of Coca Cola advertising Campaigns with Snapchat - Introduction to advertising - Research Paper

Signing Starbucks, a critical analysis of Starbucks corporations contributions to disabled - university of mary washington - research

1651 words - 7 pages . However, Starbucks uses their company in favor to create awareness about disabilities and to ensure that those with disabilities have equal opportunities such as social interactions and employment. In this essay, I will use critical theory and invitational rhetoric to analyze the circumstances of the disabled culture and how society is rhetorically rewriting the history, the present and the future of “disability’s place in rhetorical history.” (pg

Reaction to the persuaders documetry - advertising 101 - reaction paper

857 words - 4 pages the story but now it's just really obvious. After viewing the documentary, The Persuaders, I wonder what the future of advertising would look like. It would be too easy to say social media since I think the younger generations are catching on to this trick too. In twenty years will there still be billboard and commercials attacking people or will there be a new method of companies communicating with consumers. 1

Children and Advertising/Marketing

469 words - 2 pages one risk factor for heart disease and have also developed type two diabetes.Patricia also mentioned how commercials can affect a child's character. Children are becoming more materialistic, spoiled and even violent. Children feel they need expensive brands of clothing and the newest toys to fit in with their piers. Parents overextend their budget to satisfy their children's requests. They become aggressive due to violent video games they see on

Marketing And Advertising

521 words - 3 pages . The role of marketing, and usually achieved through advertising, is to identify a need ( from a deficiency ) and activate the desire to satisfy it through a product or service. When desire is activated request is generated , for which a product will be offered to the person through a process of exchange and transaction is created . This creates a business relationship together with other more finely shape the creation of a market . And in a

Case Study On :Coca-Cola And Pepsi-Cola

1817 words - 8 pages established understanding of what Coca-Cola means to them. Another factor which has contributed to Coca-Cola's success is the good marketing through successful advertising campaigns which has supported the company all the way. The Coca-Cola Company has along lasting commitment to sponsorship of events as well as concerts and sporting activities at which Coca-Cola can be best enjoyed, anytime and at any age. Coca-Cola is associated with many of

Advertising And Society

1119 words - 5 pages idea of self and individuality was introduced to the common man. It was at this time that advertisers first began the concept of advertising not just their products, but a lifestyle associated with their products. During this time advertisers were often trying to blur the boundaries between traditional and modern. A 1924 Chenard & Walcker Limousine advertisement is an illustration of this. The car is in a traditional setting, in a familiar

final paper on the effects of advertising on the youth and how ad companies manipulate the youth - english - paper

1732 words - 7 pages something is healthy when it really isn’t, even while avoiding legal issues with mislabeling. Advertisers are making most of their profit from young consumers therefore they study the patterns in which they spend their money, so they can have an idea how they will spend their money as adults. Body type and size are related to genetics but there are other influences like the advertising market and one’s environmental influences. Today, people are

Advertising And The Construction Of Violent White Masculinity: Gender Differences In Advertising

649 words - 3 pages sports that are another source of masculinity. Uniformed soldiers and players are used in different kinds of ads. Using athletes or soldiers for these products, advertising creates the idea that using the advertised products will not decrease masculinity. The third point is the identification of muscularity with masculinity. Muscles are equated masculinity and power. Physical fitness becomes a major way for white men to keep their masculinity

Competitor analysis of Coca Cola - Southern States University / BU-531 - Assignment

1871 words - 8 pages in extreme rivalry with coca-cola. Its own Web earnings in 20 17 has been 63.5 Billion Bucks and Gross Gain 28.8 Billion bucks. The 2 brand names compete along many different types which includes sod drinks, energy and health drinks in addition to bottled juices and water. In-fact Pepsi could be the roughest competition of coca-cola as well as their competition has ever really come to be referred to as Cola wars. Red Bull RedBull despite Its Own

The Impact of Advertising and Television - Chaffey College - Essay

816 words - 4 pages Sandra Prim Professor Chatman-Riley English 1B 18 February 2018 The advertising business is a billion-dollar industry in the United States. Businesses from all over the world compete with one another and allot big budget to expand and endorse ads just to pursue consumer’s likings for their brand or product. Advertisers put together a sense of likeness to their brands and products while persuading consumer’s way of thinking or feeling regarding

Cultural Trends and Advertising - University of Cincinnati - Essay

808 words - 4 pages CULTURAL TRENDS AND ADVERTISING Awa Harouna Whether it’s the latest style of eyebrows on Instagram, or a beauty guru’s guide to the perfect everyday look, advertising companies are, essentially, the kid with their hand in the cookie jar. Currently, it’s not unusual for advertisers to target a consumer audience through promotional offers to individuals such as these. Open Instagram and you’re likely to find a dozen users with a large follower

Similar Papers

Financial Ratios Analysis Of Coca Cola Amatil For The Period Ended 2013 And 2014 Business Research

3294 words - 14 pages financial reports of Coca-Cola Amatil. 1. Evaluating the ability to pay current liabilities. Current Ratio Current ratios also known as liquidity ratio and working capital ratio is the most widely used in financial analysis and is calculated as Current ratio=Current assets/ Current liabilities It shows the proportion of current assets of a business in relation to its current liabilities. A high current ratio indicates that the business has

A Company Analysis Of Coca Cola Mba 501 Foundations Company Analysis

582 words - 3 pages profits. This paper will analyze the financial performance of the Coca-Cola company in the years 2002 and 2003. Several key ratios will be examined to show trends on the growth or lack of growth of the company. Coca-cola has seen an increase in their overall assets and revenue, yet there has been a distinct decrease in the return on assets and the return on equity. The exhibits and computations included with proper analysis will explain some of

Virtual Reality And Medical Advancement Introduction To Computers Research Paper

843 words - 4 pages the students a chance to learn through first-person experiences that would be otherwise impossible or too costly. According to Mantovani, “Simulation of the real world provided by VR offer students the opportunity to learn while they are situated in the context where what they learn is to be applied; this results in more meaningful and effective learning, as compared with learning out of context.” (Mantovani, 390) Recent advances involve training

Sa: Pg.212 (#1) Coca Cola Commercials La Salle University Research Paper

639 words - 3 pages Coca Cola Commercials Commercials have been around since the dawn of time. Advertising companies always want to make their ads to get people to purchase their product. However, certain commercials are meant to appeal to a certain kind of audience. There can be commercials that appeal to older people along with commercial that can appeal to middle aged people along with the younger generation of this time. These commercials have been set to