A Csr In Unilver Company Analysing It Class Case Study Analysis

1850 words - 8 pages

1. Company Background
· Unilever is a British-Dutch multinational company. The company was founded on November 9, 1927 and is headquartered in Rotterdam, the Netherlands. It is the world's third-greatest buyer stock company measured by 2012 salary, after Procter & Gamble and Nestlé 2.5 billion people use Unilever products every day. (The guardian, 2010).
When consumers are buying foods with nutrition or any affordable soaps that combat disease, any good quality shampoo or the everyday household care products, its most like from this brand.7 out of 10 households products have at least one unilever product and the brands which are popular are Knorr, axe, Lipton, Omo. Regarding the home market this company had designed the specific needs of the consumers through Blue Band, Pureit, and Sauve.
· Unilever NV participates in the production and marketing of consumer goods in personal care categories, hygiene and nutrition. It functions through the given segments- home care, refreshment, foods and personal care. The personal care sector consists of the sales of skin and hair care products, oral care products and deodorants. In the food sector it includes the sales of soups, sauces, mayonnaise, salad dressing, spreads, bouillons, margarines and snacks. The refreshment sector sells tea-based beverages, ice cream, weight management products and nutritionally improved staples sold in the developing markets. Lastly the home care sector looks after the home care products such as liquids and capsules, a wide range of cleaning products and powders. (forbes, 2017)
· Its goal is to help more than million and billion people to make their health and wellbeing better as their source is 100% or their agricultural raw materials and they develop the livelihoods of the people across the value chain.
· Business facts & figures
- In 2016 unilever Sustainable Living brands grew 50% faster than the rest of the business
- Emerging markets is 50% of their market
- turnover in 2017 is €53.7 billion
-12 brands have sales of more than €1 billion a year
- Unilever has 161000 people working for them.
- 47 % of women are the managers of the company.
-In 2017, we maintained zero non-hazardous waste to landfill
-No.1 FMCG graduate employer of choice in 44 of the 52 countries we recruit from
-In 2016 our Sustainable Living brands grew 50% faster than the rest of the business. (unilever, 2018).
2.Problems associated with the company
· A. Palm oil issues that affected by Unilever
The world’s largest buyer of palm oil is the Unilever company. They use the oil to turn their products into detergents, soaps, bio-fuel and cosmetics.as they were cutting down the palm oil in the Kalimantan area, it was slowly affecting the habitat of orang-utan, an endangered spice which lived everywhere in the rainforest of that area. For this action, the species were slowly getting extinct.2 million acres of the rainforest were eventually cut down in that area. This act is also hampering on the Indonesian...

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