A Nasty Ending For Nasty Gal Case Study University Of Michigan Case Study

931 words - 4 pages

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Running head: A NASTY ENDING FOR NASTY GAL
A Nasty Ending for a Nasty Gal
Fatemah M. Alkhars
Lawrence Technological University
June 14, 2019 

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A Nasty Ending for Nasty Gal
Abstract
A Nast Gal is business start in 2006 with eBay store by Sophia Amoruso who
was only 22 years old when she start her business and work by herself ,and later move
from eBay and opened her own website and large physical stores in different states in
the US. Nasty Gals achieved great successes only few years after its launched , it is
sold more than $100 million in new and vintage clothes and accessories, have more
than 350 employees and it is become a global brand which considered as a e-
commerce success story. There is different aspects that contributed to Amoruso’s
successes and it is experienced sharp growth in its early years and named INC
Magazine’s fastest growing retailer’s in 2012 but like any other business it has
encountered problems such as spending too much money for ads and wasted money
on things that have no benefit for the company that lead her to sale the brand name at
the beginning of 2017 and close its stores. In this assignment I am going to explain how
the social media related to Nasty Gal’s business model , then I will discuss how People ,
organization and technology problem that related to the business failure after that I am
going to discuss if Nasty Gal could avoid bankruptcy lastly, I will draw my own
conclusion.
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A Nasty Ending for Nasty Gal
Response for case study questions
there is no doubt that social media has help serval business growing up and contributed to
its business models, basically ,The idea of Nasty Gal generated from an online space , Amouruso
the owner of the company has been a heavy user of social tools to promote her business , she
start with MySpace account and attract more than 60000 fans on it , in addition to a million fans
on Facebook and Instagram. Because Amouruso believed that her customer was the center
behind everything that her business did and also believe that the customer take a huge part of
there brand , she was took the customer feedback into consideration and seriously. When she first
began in eBay she learned to respond each customer comment and understand their problem that
they had in their purchase experience and what they wanted. Nasty Gal gave its customers the
chance to share their picture while wearing it and it is very important for the company it is also
gave their followers compelling images and words and connect to share and talk each day , the
owner of the company herself read each comment and tweet on...

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