Absolut Vodka Perfect Man Essay

1770 words - 8 pages

Tracie RichardsonCOMS100BSummer 2014Critical Analysis of MessagesEveryday consumers are exposed to the Medias ideology of what is considered beautiful. In magazines we see attractive, happy people, with air-brushed perfect, flawless, bodies posing to sell a particular item or idea. Who is the media to say what constitutes as beauty and an attractive person? Why are certain attributes associated with attractiveness, beauty, likability and social skills? We are force feed images and told what beauty is and have thus formed our own ideas and opinions. However, are those ideas and opinion really ours or were we constructed by media to think and feel a particular way without even realizing it? It ...view middle of the document...

There is a box next to her with the words, "The Perfect Man" written on the front. In the box are legs of the manikin wearing black dress pants and shoes. On the floor next to the woman is a male head wearing glasses and showing white teeth. An arm of the manikin on the floor has a black tattoo and is holding a guitar. The torso of the manikin is hairless and has a six-pack. The woman is looking at a white piece of paper with a puzzled look on her face.An important rhetorical scholar Cicero, divided rhetoric into five major categories called "canons of rhetoric" (Stoner & Perkins, 2005). These categories describe the elements of rhetoric and give guide lines for patterns of discourse. One of those categories is style. "Style is developed through nonverbal devices as well as through language," (Stoner & Perkins, 2005, p.141). "The perfect man" advertisement uses nonverbal language to create a persuasive style using visual imagery and personification. "Visual imagery creates the tone or feelings of the message and personification gives abstract or inanimate object human qualities or abilities" (Stoner & Perkins, 2005, p. 143).The eyes of viewers are captivated when they see an image of a women sitting on the floor with manikin parts next to her and in a box. Viewers are forced to assume the mannequin parts are that of a man since the box has the words "the perfect man" written on the front in black and red ink. The advertisement illustrates the woman attempting to put together a self-explanatory mannequin with each body part being personified and representing a particular characteristic of the perfect man she is looking for. Since she is not wearing a wedding ring, we know she is a single young woman. Red symbolizes passionate love, seduction and romance (Tracy & Beall, 2014, pg.4), and the mannequin arm holding red roses is suggesting that he is romantic. The other hand of the mannequin is holding a guitar. According to a study published in Psychology of Music in July 2014, a woman is more likely to give her number to a guy holding a guitar case. It suggests that women associate musical talent with a genetic advantage and intellectual abilities, and that men who play guitar have sex appeal. "Music induces a positive effect, and this positive effect primes receptivity to a courtship request," says Nicolaas Gueguen, study author and researches at the University of South Brittany in France. In representing "the perfect man" the mannequin is also wearing glasses. An article published in Journal of Applied Psychology of June 1944, research has shown that we do perceive people who wear glasses as more intelligent, industrious, honest and more dependable when compared to those who do not wear glasses. The legs in the box are wearing black dress pants and dress shoes. International Journal of Hospitality Management reported in July 2010 that professional attire is the most important attributes in shaping favorable perceptions. Research...

Other Essays On Absolut Vodka Perfect Man

American Dream Essay

765 words - 4 pages The American Dream is the quintessence of a comfortable victorious life, which often includes material prosperity, a house, an improved life for one's kids, and sometimes; it means achieving any goals one may have regardless of what class he or she comes from (O'Connor, Sabato and, Yanus 19). In recent years, it has become more difficult to achieve the American Dream; this is mainly due various issues involving the relationship between the

adadwq sdadasd Essay

504 words - 3 pages Dengan Smarty Ring, Anda bisa membaca notifikasi di handphone Anda melalui jariKetika semua orang membicarakan kecanggihan Google Glass atau smartwatch, tak banyak orang yang berpikir bahwa sesuatu yang ukurannya lebih kecil dari itu juga bisa berguna. Ide itulah yang diusung Smarty Ring, yang memperlihatkan semua notifikasi handphone Anda sehingga Anda tidak harus mengangkat handphone Anda untuk mengetahui apa yang terjadi. Smarty Ring, yang

commerce

519 words - 3 pages Related text: American History X Comment by George Moulos: You can't analyze a film the same as a book.If you re doing film you have to do film techniques, not literary techniques.-Derek Vinyard after going to prison and learning that his prejudice stemmed from ignorance he teaches his brothers Danny vineyard that his fascism and racism was wrong and ignorant.Movie Summary:Derek Vineyard begins in the movie as a troubled young man who due to his

Miniscribe Corporation

1685 words - 7 pages EXECUTIVE SUMMARYTerry Johnson, a native of Longmont, Colorado established the MiniScribe Corporation, a disk drive manufacturing company that would grow to be one of the largest producers and distributors of disk drives for personal computers in America.This report focuses on relevant facts and figures in the evaluation of MiniScribe's liquidity, profitability, and overall stability aiming to determine whether or not maintaining its stocks on

dream world

384 words - 2 pages Dream worldThe warmth of the blanket upon me keeps my body safe and relaxed. My arms and legs stop trying to interact with this physical world. Peacefully, they give up and rest. My head falls further into the softness of my pillow. My eyes are closed slightly and my mind. I use my intuition to see through the world. I dream…Suddenly, the deafening noise of the alarm clock woke me up with a startling jolt. It seemed as though I had fallen

the adverb clause.ppt

754 words - 4 pages . The student standing by the door is Lee Mo YungThe girl in the green dress is going to sing a songThe king of Spain is very popularThe man who came to dinner will not see us againKEY TO Pg. 30 EXERCISEMy school is very big. It has three special rooms. It has a multi-media room, a music room and an art room. The multi-media room and the music room are on the first floor and the art room is on the second floor. My school also has a playground and a

Highfyr

537 words - 3 pages Breanna PonceMia Sandoval Dominick KlingbyllAugust 26, 2013Block 2The Effect of Pineapple on Jell-OBACKGROUND:Protein was a big part of this gelatin lab. Protein is a multipurpose macro molecule. Gelatin is a protein made out of Jell-O, we used Jell-O in our lab. The students had to put pineapple in the gelatin to see if it will form. The enzymes in the pineapple prevented that from happening. Enzymes are a biological catalyst. Bromelain is the

merits and demerits of mordern gadgets

418 words - 2 pages "MORDERNELECTRONICGADGETS"IntroductionModern gadgets have made us complete slaves to machines. There is no work which cannot be done without the assistance of machines and there is not a single area of human activity where machines don't have to be used. No one can deny the fact that gadgets have not only simplified our lives but also made them more comfortable and luxurious. If electricity fails, life for each one of us comes to a standstill as

Case Study Dr Harold Wolf

614 words - 3 pages COMPREHENSIVE PROBLEMDr. Harold Wolf of Medical Research Corporation (MRC) was thrilled with the response he had received from drug companies for his latest discovery, a unique electronic stimulator that reduces the pain from arthritis. The process had yet to pass rigorous Federal Drug Administration (FDA) testing and was still in the early stages of development, but the interest was intense. He received the three offers described below this

Personal Explorations Paper

957 words - 4 pages Personal Explorations PaperLee Ashton Brooks7 December 2013PSY-110HAProfessor MooreOver the course of 7 modules, different personality aspects of mine have been tested and evaluated and have even revealed things about myself that I was not aware of. The surveys and questions that I answered dug deep into decisions and choice I make, how I think and how I feel to reveal certain characteristics about myself, some of which I was aware of and others

Pooooooped

2015 words - 9 pages people of color, but not slaves.Warfare in Europe soon spread to Saint-Domingue.On February 4, 1794, the National Convention abolished slavery in all French territories.By 1796, France had regained control of Saint-Domingue and Toussaint Louverture had emerged a key military leader.The Thermidorian Reaction and the DirectorytheConvention, fearing the expansion of the Terror, executed Maximilien Robespierre in July 1794.A new executive, the five-man

Similar Papers

Persuasive Essay About Different Advertising English Paper

1685 words - 7 pages product helps women to liberate themselves. A woman will be free only if she drinks this product. Moreover, the announcement transfers the qualities of power to the product. In the ad, the woman is next to a man who is drinking Smirnoff too; which means that women will be equal or greater than men if they drink this vodka. The subtext of this ad is a direct appropriation of the “ revolution” needed by women. It suggests that women must take some

Polymer Mechanichemistry Essay

265 words - 2 pages Summary of Polymer MechanochemistrySometimes, curiosity gets the best of you, it did with Aj Boydston, an assistant professor at the University of Washington. Mr. Boydston and his students at the university conducted experiments, used models and imagined what would happen to the behavior of polymers when polymers undergo mechanical stress. This is a field of chemistry called polymer mechanochemistry. Creating models of star polymers on a 2-D

The Changing Essay

288 words - 2 pages One hand Reaches out And pulls a lost soul from harm While a thousand more go unspoken for They say what good have you done By saving just this one It's like whispering a prayer In the fury of a storm And I hear them saying you'll never change things And no matter what you do it's still the same thing But it's not the world that I am changing I do this so this world will know That it will not change me This heart Still believes The love and mercy

The Importance Of The Act Of Reading” By Paulo Freire Essay

1423 words - 6 pages 4BredahlHarlie Cheyenne BredahlProfessor Peter EppsComposition II08 September 2014I"The Importance of the Act of Reading" by Paulo Freire, describes the importance of the act of reading beyond numerous experiences in his life as a child, a teenager, and an adult. Freire begins his article by taking readers back to where he was born, in his home city Recife, Brazil. He uses very itemized imagery to describe the trees, the house and the atmosphere