This website uses cookies to ensure you have the best experience. Learn more

Advertisement Essay

622 words - 3 pages

Print ads give the advertiser the opportunity to inform, to persuade and to educate in a much more complex but virtually less exciting way than does the television ad. All ads must use certain techniques to gain attention, create a desire and tell how the desire may be satisfied. The Microsoft computer ad which is aimed at businessmen and women uses techniques such as symbolism, persuasion and the techniques to gain attention.Symbolism is one of the techniques which create interest in an advertisement. In the advertisement of the Microsoft computer the image of the father\son symbolizes that these computers bring families together. This is clearly evident in the quote " sure I am still working, but I am also around a lot more". The significance of this quote is that it makes the target audience feel that if they buy ...view middle of the document...

Most adverts rely on the techniques of persuasion in order to position and persuade its target audience. The information used in the advert itself is a persuasive technique and depending on the target audience, focuses on a product selling point. "Microsoft advertisement" aims towards businessmen and women. We know this because, from the information provided, advertisement signifies on how Microsoft computer can make life easier for you. This is clearly evident in the body copy. "Whatever you want from a computer Microsoft new home and office packs make sure you get it in a single intelligent easy to use package". The words "easy" and "make sure" suggest that Microsoft works is very reliable and that the target audience should believe that it definitely makes it easy to use. Therefore we can say that the ad uses persuasive language to sell its products. From all the information put together we know that this is targeted towards businessmen and women, also the ad wants us to have computers which are easy to use.In and advertisement the most important factor is to gain the viewer attention. To provide us with that Microsoft word computer advertisement uses the factors of size of the advertisement and the heading. The size of the advertise plays a major role in attracting the target audience, the bigger the ad the more likely it is to be noticed. In this case the Microsoft computer ad took up a whole page making it clear and easy to read. When we look at the ad the first thing that catches our eyes is the sentence "What you really want from a computer". It is written in big bold letters and positioned in the middles of the page. The significance of the of the writing in bold is that it grabs attention, creates desire, indicates the target audience and encourages the reader to look for information.Therefore the ad uses certain techniques to draw attention from the reader. The ad has positioned and persuaded the audience into buying the product.

Other Essays On Advertisement

Psychology Advertising Claims Essay

349 words - 2 pages To create the necessary illusion of superiority, advertisers usually resort to different basic techniques. In this advertisement we are being asked to believe that this shampoo, Head and Shoulders, will stop dandruff. There is no definite evidence that proves that Head and Shoulders will completely stop dandruff. In this advertisement there are words or claims that appear substantial upon first look but disintegrate into hollow meaninglessness

Advertising Basketball Trainers Essay

862 words - 4 pages The purpose of the advertising is to persuade people to purchase the product or service. My advertisement for Basketball shoes is pitched for high income earners who like to play basketball or those at the peak of their playing performance and just want to simply improve their playing performance. It would be placed in a colored magazine such as the XXL National Basketball League Magazine, or other sports Magazines, because this paper has very


302 words - 2 pages . The advertisement that generally appeal to me are those that stand out.Usually the ones that do stand out are those that are very bright, or have a reputable product being marketed. But most of all I am immediately drawn into those that use celebrities.Garnier hair products has kicked off a new campaign and my favorite, Sarah Jessica Parker (SJP) is their pick. This advertisement is filled with very light colors that softly envelop her face


390 words - 2 pages Jet was not a winning prize because of value and ongoing jokes throughout the advertisement. "A basic rule of contracts holds that whether an offer has been made depends on the objective reasonableness of the alleged offeree's belief that the advertisement or solicitation was intended as an offer." (Opinion & Order). But in a unilateral contract, there is only an agreement on one side. In this contract, the Pepsi company and the winner are

trademark is a common problems between companies. wherefore Asda will be taken to the high court because of the claiming which Specsavers make it against it.

572 words - 3 pages Untitled summary trademark is a common problems between companies. wherefore Asda will be taken to the high court because of the claiming which Specsavers make it against it. The problem start when Azda ran an online and in-store advertisement claiming: "Be a real specs saver at Asda." Which considered by Specsavers as distortion of the company's reputation. The other object was the elliptical shapes which Azda use it

Absolut Vodka Perfect Man

1770 words - 8 pages and social approval. In 2007, they crafted an advertisement called "the perfect man" which featured in Greek Elle magazine (admin, 2007). According to Elle magazine media kit (2014), the audience is women between the ages of 18-49. Their goal is to inspire women in all aspects of their lives and encouraging readers to cultivate not just personal style, but the success that comes with personal power. The advertisement, "a perfect man" is an image of

Forging Connections Through The World Of Sport

870 words - 4 pages field.RELATED TEXT: ITEM NUMBER 4 Kookaburra promotional advertisementThis advertisement for Kookaburra products is an excellent example of the way the media’s portrayal of context and culture regarding both the positive and negative connections in sport affects public perception. Here, Kookaburra attempts to persuade the viewer to buy Kookaburra products. It does this by describing and portraying only the positive and beneficial aspects of the

Advertising Sector

281 words - 2 pages advertisements. "203" I think, advertisement is necessary for persuading costumers. Advertisement's mission is to create product awareness and to make consumers to buy this product. I can say that, for time to time people's demand changes and this condition cause sector development.


365 words - 2 pages has capitalized on its success through personalized music streaming service. The music app utilized the concept of bringing a variety of music for free. Pandora went through the diffusion process. Through the first process, users have the opportunity to reject or adopt this innovation (free music with ads). A downside to Pandora is it advertisement. Ad popups can be a hindrance to Pandora users. It can deter users but the option to customized


381 words - 2 pages Bhalla runs a small taxi service with just 2 cars initially and his family members and friends being his regular customers. Off late the demand for his taxi has increased which resulted due to advertisement in yellow pages and in the dailies. To deal with the increase in business Bhalla leased another luxury car and hired one more additional driver above an existing driver.During the first few days of his business he kept a written record of all

Marketing Branding Strategies Axia College MKT 230

477 words - 2 pages many major icons and sporting events to promote the soft drink.� In almost every country on the planet has had advertisement to the viewers on the TV and Internet.� In order to get their word out that their drinks are the best, they get a major sports icon to drink it in front of everyone.� Coca - Cola has been around for a long time and once the consumer drink it then they are hooked to it because of how recognizable it has to society.�� We the

Similar Papers

Analyzing Advertisement Essay

1026 words - 5 pages Advertising is a form of mass selling employed when the use of direct person to person selling is ineffective (History of Advertisement). There are many ways the media use to sell their products. Different companies' uses different method, but they are all aiming at a certain group of people. My advertisement was found in the September edition of Lucky. Lucky is the shopping magazine of a normal teenager. This is the magazine that they go to

The Impact Of Advertisement On Gun Control

769 words - 4 pages When looking at an advertisement of a doll with a bullet hole in her forehead, I was immediately struck with a feeling of sadness for the brutality the picture represents. It was disturbing to see such cruelty. The advertisement emphasizes innocence and shows how violence destroys.Through the picture of the doll, the advertisement gives the reader the impression of an innocent baby. The color pink is usually associated with innocence. By using

Who Said You Can't Have It Both Ways?: The Double Standards Of Promisquity Analyze An Advertisement Using Feminist Theories About Sex, Race, And Class

986 words - 4 pages color are viewed as deviant and are pushed in the background. Both the written text and visual image of the ad are designed to use these social attitudes to attract the consumer, as well as to sell its product. Since the target viewers of this advertisement are males between the ages of 18-35, and the male (who happens to appear to be between the ages of 18-35) is the dominant character of the three in the illustration, the reader is able to relate to him and will, therefore, feel empowered and want to buy the product assuming that in doing so, this illustrated fantasy will become his reality.

Internet Marketing Research Essay

421 words - 2 pages When finds themselves on the Internet, they must realize that become a target market. There are marketers who can pinpoint your actions throughout the web. Just as easily you are able to find what you want on the Internet, the Internet is able personalize to you. The way that they do this is through the advertising banners that pop up every time you visit a site. If you have been on the Internet you have seen an advertisement banner. This is how