Advertisements Essay

1606 words - 7 pages

Analysis of Genre of Computer Brand Commercials Computer brand commercials have always been a useful tool for our tech industry to persuade and influence America. This brand of commercials has always been a perfect example of how the tech industry has influenced our lives socially and mentally. These commercials depict every company's marketing strategy to stay successful by not just bringing what customers need, but a cutting edge technology that not only satisfies the customers and also effects their lives to great extent. Apple, a computer manufacturing company, belongs to a category of such companies who have continued their efforts to develop cutting edge technology to ...view middle of the document...

January 1984 was the month when the tech world witnessed the first glorious anniversary of the information purification. This appeal signifies Apple as a group of people who think differently and also presents Apple's drive to symbolize itself as a pioneer. This message was also visible in another commercial aired in 1999. The commercial starts by showing several famous individuals who achieved perfection and success. It portrays them as individuals who are crazy enough to change the world and in fact are the ones who do. These are the individuals that can never be ignored because they change things and push the human race forward. This commercial uses famous achievers to symbolize people who are the rebels, who are crazy enough to be unique and good enough to change the world. This brought a connection between such great individuals and Apple, which also stands for same cause. These commercials signify how an individual with good character and personality can influence a society. Its people Khan3 like Albert Einstein, Mahatma Gandhi, Martin Luther King JR and more that made this world a better place for us. They are in fact ideal individuals to follow because they make us what we are. These commercials have used logic and character to influence the audience. This use of character and logic tends to persuade the audience to be different and makes them realize the importance of our existence. Apple has not just used character to influence its audience, but it has also used its marketing strategy to influence America. Apple's drive to develop cutting edge technology has been tremendous. Some T.V commercials have depicted this drive in many ways. A T.V commercial aired in 1999 presented Apple's new Ibook. This commercial showed the new Ibook as a perfect machine for any individual. It showed this amazing machine as a perfect tool for making movies, burning CD's and even developing thousands of digital photos. It even indicated that this amazing machine could help organize our lives and make it simpler. This commercial is a perfect example of Apple's marketing strategy to stay competitive in the market. This strategy makes the audience realize that this piece of technology can be an important part of their lives. This commercial was another symbol of how Apple is continuing to devote itself in creating superior technology. The commercial's ability to persuade the audience by means of logical reasoning increases its potential. It's quite logical that a product with such diverse features and capabilities would be a buyer's choice. Khan4 Apple's drive to gain its buyer's trust and develop a better technology has been repeatedly presented in other commercials as well. Even though each commercial presents a totally different product, the message...

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