The purpose of the advertising is to persuade people to purchase the product or service. My advertisement for Basketball shoes is pitched for high income earners who like to play basketball or those at the peak of their playing performance and just want to simply improve their playing performance. It would be placed in a colored magazine such as the XXL National Basketball League Magazine, or other sports Magazines, because this paper has very high readership among the basketball fans.This advertisement makes effective use of the AIDA theory of advertising, readers attention is captured immediately by the use of light blue in the Body Copy with black background. For the background, ...view middle of the document...
It would be attracted for those basketball fans that are the fans of Tracy. Also the outstanding design for the shoe, and the new technologies used on the shoe are the attractions of the product too. The main appeal used by this ad is the appeal to novelty. In the second paragraph of the Body-Copy is a spec of the basketball shoe, this ad used the spec, give you an introduction of the basketball shoe to show the product is fashion and trendy. The shoes are portable, breath ability and safety. A headline is placed at the top, beside the picture, T-Mac with B-Dunker is more speed and more power, this headline is relating to the Body-Copy, B-Dunker basketball shoes is not that famous, but T-Mac is well-known for every basketball fans and players, therefore this ad is attracted for every basketball fans, because they may want to try the shoes which T-Mac is wearing now, they want to be as famous as him or they want to play basketball as good as him, so this advertisement is the act of associating of being fame, and it will attract the readers interest to this advertisement. For the feature of desire, the Body-Copy gives the reader a pair of trendy sports shoes with fashion colour and the high technology, it maximize its attractiveness, so these shoes would be a great desirability for those Tracy fans.Since desire le...