Analysis Of Pepsi Co

434 words - 2 pages

Executive Summary For years I have bought PepsiCo products without knowing their background and their position in the industry. After researching and reading about PepsiCo I was surprised on how much information I found on them and what type of company they are. I have analyzed PepsiCo and think they are a well-established company with much strength that makes them such a strong company. Each division is growing in sales and profits each year and two out of the three divisions are the leaders in its market. The leading divisions are Frito-Lay and Tropicana. ...view middle of the document...

Every successful product that is introduced only makes the company stronger because they add one more product to them that is helping their sales and profits. The recommendations I suggested will definitely help the company out because they will only make them stronger. PepsiCo already invests wisely on the company's they want, but they don't need to invest in all types of company's with products that are well established. As long PepsiCo keeps the focus on the beverage and snack industry and making sure each product they invest in is related then they will not have a problem with choosing unrelated products. As for threats between Pepsi-Cola and Tropicana those can be dealt with by market strategies. PepsiCo already knows the structure on how to strategize so they will be able to come up with a solution to reduce the threat between Pepsi-Cola and Tropicana.Overall, PepsiCo is a strong company and if they continue with the growth and original strategies that help promote their products then they will continue to be in a stable position. PepsiCo has come a long way since 1965, but ever since then the company has been able to maintain itself and not be in any financial or reputation troubles. It helps consumers trust PepsiCo products knowing they have been well established for so long.

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