Advertising is a form of mass selling employed when the use of direct person to person selling is ineffective (History of Advertisement). There are many ways the media use to sell their products. Different companies' uses different method, but they are all aiming at a certain group of people. My advertisement was found in the September edition of Lucky. Lucky is the shopping magazine of a normal teenager. This is the magazine that they go to look at to find out what's the latest trend in the fashion world. The two advertisement that I chose was explicitly for shoes and also the retail stores that sales them. In the first particular advertisement that I chose contain two very beautiful, s ...view middle of the document...
The setting is a city similar to New York because of the construction of the buildings. The colors in this advertisement are very rich, and lively. In the second advertisement of Nicole shoes is a picture of a successful business woman. She has coffee in one of her hand and a newspaper in the other and she is getting out of her car getting ready to go to work. The whole advertisement is in black and white and the only thing that is in color is the shoes that this advertisement is trying to display. The reason that I think the advertisement is done this way is because it is saying that your life can be boring but wearing these shoes will add some color to your life. The quote, "Whether work or play, weekend or weekday Nicole shoes are simply the pair you wear", is simply implying that you can wear these shoes anytime and anywhere. The Steve Madden advertisement appeals more to the younger teenage girls because it is showing that they just want to have fun with their life and have no responsibility to worry about. On the other hand the Nicole advertisement would appeal more to the working type of woman, or the type of woman that have some goals in her life that she wants to succeed. The image is very powerful because it shows that this woman has power and she is emotionally, financially, physically secure, and she will not let anything stand in her way. Her image is nontraditional because it shows a picture of a business woman and not a housewife and she don't need any man to support her because she is very independent. The image in the Steve Madden advertisement also are nontraditional because they girls look like they are very wild and have not much values by the way that they are dressed. The Nicole advertisement would appeal more to the business woman beca...
