Apple Versus Samsung: The Battle For Supremacy Heats Up Tiffin Global Marketing Case Study

1045 words - 5 pages

Week 1 Assignment: Case Study 1
Running head: Case Study 4
Week 1 Assignment: Case Study
Alyssa Hall
MKT628 Global Marketing Management
September 2, 2018
The Great Debate
Years ago, I worked at T-Mobile where the bane of my financial security surrounded selling cellphones. In 2012 T-Mobile began carrying the iPhone for the first time and sales were projected to triple in the upcoming quarter of the release. Then the great debate began; iPhone versus Android. For years I was a avid supporter of Android devices, Samsung specifically. I was able to hack the Samsung interface and turn it into an Apple interface while still having the freedom of an Android device. Prior to T-Mobile carrying the iPhone none of us T-Mobile in used the iPhone nor knew much about its operating system. After about two weeks of training on the Apple operative system a divide began to happen in the store. Interestingly, when asked we preferred Apple or Samsung nobody had a solid answer. It came down to one overarching theme, connection. Those seeking to make the Apple switch wanted to easily connect with friends and family via the Apple communication service like iMessage, FaceTime, and Audio FaceTime. Those wanting to stay with Samsung wanted to feel connected and loyal to the Samsung band wagon. In 2013, I made the decision to switch to Apple and haven’t looked back. Everyone in my family and close friends were able to see the blue bubble messages and FaceTime while I was still in the “dark blue ages” (dark blue is Samsung’s brand color). I wanted to feel connected to my family and friends the way we all do so I made the switch.
Leading the Pack
Apple should not introduce a lower-cost iPhone to attract consumers who are not willing or able to pay a premium for an Apple device. In 2018, Apple maintained its’ 8-year reign as the world’s most valuable brand with a value of $182.8 billion, which is an 8% from their 2017 numbers (Badenhausen, 2018). Marketing strategies exist for a few key reasons, one being supply and demand. “Only Apple, thanks to its hard-core fan base, could get away with pricing a phone at $999 and proceed to sell 29 million of them in less than two months (Badenhausen, 2018)”. There is an old adage that says, if it isn’t broke don’t fix it. In his founding days Steve Jobs downplayed the need for market research and virtually any marketing for Apple because consumers don’t know what they want. Apple’s stock value and sales prove his point. One who has worked in sales can attest to this as well. Individuals can be easily swayed into breaking their monthly budget to get a magical device, purely because of the brand name. Apple does not sell just a device, Apple sells their brand by telling their stories. The power of storytelling has and will continue to stand the test of time in marketing strategies from pricing to new market entrants.
If Apple were to lower their prices it could have adverse effects on their sales. Rather than consumers waiting and...

Other Essays On Apple versus Samsung: The Battle for Supremacy Heats Up - Tiffin Global Marketing - Case Study

case study for zappos case study submitted to fanshawe college for the month of september 2018 - fanshawe - case study

815 words - 4 pages Zappos Case Study Principles of Operations Management MGMT-6092-(01-02)-18F By Dhruthirmayee Inampudi (0855281) · Draw and describe the customer benefit package that Zappos provides. Goods? Services? Digital Content? Who manufactures the physical goods? Who is responsible for the quality and delivery of the physical goods? Answer: One of the company’s core values is that “Deliver WOW through service”. They offer 365 days free shipping in both

Wake Up Call - Heart Case Study - PUBH 3400 - Heart Case Study

904 words - 4 pages Tom Wrobel PUBH 3400 Thursday, February 21, 2019 Wake Up Call – Heart Case Study Section I – “Panic” 1. I believe that it is very likely she is experiencing symptoms of heart disease. A diagnosis for Denise is that she may be currently having a heart attack. 2. Common symptoms for heart disease include; pressure, pain, tightness, or aching sensation in ones chest or arms that may spread to ones neck, jaw, or back, nausea, indigestion, heartburn

Breeders own case prelim report - Advanced marketing management - Case write up

900 words - 4 pages Breeder’s Own per food Inc. Key Facts that are in the case: 1. Breeder’s Own Pet foods is a major producer of dog food for show- Dog Kennels in the United States, the company has prospered a unique dog food for show dogs. 2. Fresh meat constitutes 85% of the product’s volume, and the highest quality fortified cereal accounts for the remaining 15 percent. 3. The ingredients, with not additives or preservatives, are packaged frozen to prevent

Case Study 1 for MGMT 1125: Walmart study case that is in the textbook - west Georgia tech/ MGMT 1125 - Study Case 1

850 words - 4 pages Case 1 Many people may ask there selves how a big company, such as Walmart, manages Ethics and Social Responsibility as one of the largest corporations in the world. Kate Patrick of Supply Chain Dive, who has a degree in business and finance, states that “Walmart has invested $100 million in programs to help workers advance their careers in retail and is funding the training for one million farmers at the supplier level. The company also is

Remitly case study. Design a Go to marketing strategy - Marketing - Go to Marketing Strtegy

1084 words - 5 pages see if there’s any space for improvement. Example 2: Working Professionals Working professionals constitute our major source of targeting and research. Just like how we can filter out our data more and come to know whether they are working white-collar jobs or blue-collar jobs. Where do they work, what is their income, etc. Apart from that we can study their behavior by asking the right questions same as the students. By further analyzing the

marketing assignment of ceaser it services case study - Gtu - case study

788 words - 4 pages solution of technology, customer satisfaction guarantee and price and cost sensitive. There are three options to solve the issue: The first one is they can integrate the brand name. The other option is to change the brand name, and the last one is come up with the new strategy. After reading this case study I put my opinion based on the problems that have been identified in the case, in order to solve the first problem the management needs to

JetBlue Case Study Written Assignment - New York University / Sales and Marketing - Case Study Written Assignment

1064 words - 5 pages JetBlue Case Study JetBlue does a phenomenal job of fully addressing all the needs, wants, and demands of its customers. The needs of JetBlue’s customers come down to three simple necessity of food, security, and physical ability to seat and get to their destination. The airline offers free foods and beverages to ensure its customers hungry and thirst are sustained. Then the idea of safety comes from JetBlue's stellar airline service and

An in-depth look at Coach, Inc. - Marketing - Case Study

1304 words - 6 pages Running Head: COACH INC. CASE STUDY 1 COACH INC. CASE STUDY 7 COACH INC. CASE STUDY Name Date Coach’s Case Study Coach’s strategy to grow the business Their strategy focused on meeting quality and styling of their competitors while at the same beating them in pricing by over 50 percent (Gamble & Eastburn, 2012). This yielded them competitive advantage in capturing average income earners with a desire of luxury taste and also rich consumers

Sephora Case Study SWOT Analysis - GSU Marketing - Essay

446 words - 2 pages online platforms together, creating a user-friendly platform that directs consumer traffic to each customer’s respective needs. The implementation of Geofencing technology for mobile Twitter, Facebook, and mobile app promotions will increase impulsive purchases on local situations and will continuously keep customers engaged and loyal to the brand. If Sephora can measure the true ROI on each platform, they will be able to invest in successful lines and eliminate under-performing platforms and beauty lines. Having all these platforms will also create data that Sephora can analyze to better suit customized marketing.

MGT2 case study for Xemba translations case - MGT2 WGU - essay

1664 words - 7 pages Xemba Translations Telecommuting Expansion Part A: Addendum to Risk Management Part B: Project Performance Metrics Part C: Executive Summary Darla Davidson 4/28/19 Part A – New Risk Assessment Current risk assessment based on the case study and updated status of April 16th. Part B – Project Performance The measurement of the project performance is assessed using the following techniques, tools and metrics. The progress is reported monthly by

a nasty ending for nasty gal case study - university of Michigan - case study

931 words - 4 pages I am going to discuss if Nasty Gal could avoid bankruptcy lastly, I will draw my own conclusion. ! 3 A Nasty Ending for Nasty Gal Response for case study questions there is no doubt that social media has help serval business growing up and contributed to its business models, basically ,The idea of Nasty Gal generated from an online space , Amouruso the owner of the company has been a heavy user of social tools to promote her business , she

Similar Papers

Apple Case Analysis Marketing Strategy School Marketing Startegy

1632 words - 7 pages area additionally plays very much into Apple's help methodology. The way that customers can go in and get support or repairs for their items and afterward complete some other shopping while they hold up is a reward. In any case, basically the need Apple puts on their retail methodology which has separate them from the individuals who have attempted retail, booth, and different outlets previously. Apple spends as much as possible on the look and

Zara Case Study For Marketing Management Class. Lakeland University/Marketing Management Essay

1139 words - 5 pages To: G. Bernard Yevin, CMO From: Joey McNaught Subject: Case 3: Marketing Excellence: ZARA (Pages 552 - 553) Date: April 7, 2019 Background Located in Spain, Zara has been Europe’s leading apparel retailer for a number of years. Their ability to provide consumers with current, high fashion styles at reasonable prices. Zara’s overarching strategy is currently achieving growth through diversification with vertical integrations. This strategy

Comparison Of The Big Dig Versus Kansas Highway Project Economic Case Study

1926 words - 8 pages Running head: Comparison of The Big Dig versus Kansas Highway Project 1 Comparison of The Big Dig versus Kansas Highway Project 2 Comparison of The Big Dig versus Kansas Highway Project A Case Study Analysis of How Traffic Congestion Impact on Economy Bo Zhang Fisher College May 13, 2019 The Central Artery/Tunnel Project (CA/T), as known as the Big Dig, was a megaproject in Boston that rerouted the Central Artery of Interstate 93 (I-93), the

Heidi Roizen Case Study Write Up Final Laurier Case Study Write Up

777 words - 4 pages interaction with prospective contacts. Roizen’s philosophy is that efficiently maintaining relationships allow for higher levels of interactions that can happen with less frequency. Her time at Apple allowed her to adopt another principle which focused on confidentiality and objectivity with competitors. Throughout the case, Roizen did not state outright that trust was necessary, yet her associates seemed to willingly trust her intentions. Further