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Asian Paints Ltd International Business Devision

787 words - 4 pages

The main problem is misbalance of simultaneously meeting sales volumes expected, and to contribute to the company's goal of becoming one of the top five decorative paint companies in the world. On the one hand there are investments in new markets that require cash investments and therefore profit cannibalization from domestic sales, while on other an ambition to become top 5 worldwide.3 Sub problems•How to increase ROCE (return on capital employed) in international markets up to 15%. AP IB primer goal is maximize profits in order to create maximum value for shareholders; therefore there are no financial subsidies to newly acquired markets from its parent company. Unprofitable markets ...view middle of the document...

Increase your market share.Gain a new skill or area of competenceBuild on company's strengthsSpreading costs and risksImproving access to financial resourcesEconomies of scale and advantages of sizeAccess to new technologies and customersAccess to innovative managerial practicesCreation of stronger competitive unitsSpeed to marketDiversification possibleMay Allow RepositioningMay Be Compromise StructureCan Create IndependenceCan Have Regulatory Advantages in Some NationsComplex Negotiations – 6 Months or MoreMore Expensive to RunIssues of Ownership, Management, and On-Going InvestmentLess control over operationsShared profitsProblems of synergyLack of common management practicesDependence on co- companies decisionsInner competitionDependence on co-companies infrastructureHuman factorInformation manipulation possibilityExpensive to exit?????Strategic partnershipStrategic partnership involves: Contractual Relationship; Does Not Usually Involve Creating New Entity; May Involve Technology Transfer; May Be Multi-Year; May Involve Equity Investment.There can be many ways of cooperation:1.Technology-Based Partnership (Company A needs Company B’s technology.)2.Sales-Based Partnership (Company B can take Company A’s products into a foreign market.)3.Development-Based Partnership (Company A can use Company B’s development skills.)4.Investment-Based Partnership (Company A buys equity in Company B.)5.Combinations of the AbovePlussesMinusesFlexible – Allows Many Variations (see ways of...

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